There are two key points to achieve good positioning in Google,
- ] That your page is well optimized for the search engines
- That many important sites on the web have links to your blog (this Google perceives it as a vote of confidence towards your site)
In this article we will try to help you with the first of these points. For the second depends a lot on the importance and level of the content you publish on your blog (which must be original, not copied) … And of course, much depends on your ability to promote, public relations and obtaining links.
Today thanks to WordPress, and the help of the plugin "All in One SEO Pack" (free plugin that you can find it in the plugins directory of the WordPress.org page), it is easier to achieve a page optimized for search engines and without having much knowledge in web marketing (SEO).
Before reviewing the features and benefits of this powerful plugin, it is very important that we review a key concept:
"Google does not look , Google only reads. "
What does this mean? That your blog can look very nice aesthetically (before human eyes) but this is of little interest to Google.
What Google loves is the text and the simple pages to interpret (pages that have a title, keywords, description, alt in the images, etc) since they save you work of tracking and facilitate the work.
Recall that the search engines are not a team of people browsing websites and measuring their importance (this would be impossible due to the large number of sites web that exist). Instead, they are automated systems (search spiders) that browse sites and can only read; no see
For this reason, the great importance of the text (and not so much the images) from the SEO point of view.
Let's start applying the first optimization improvements!
In your administrator WordPress, after installing the plugin, enter the option "Settings" and therein the option "All in One SEO."
Here you can configure the title (title), description (meta description) and keywords (meta keywords) for your Home page.
Then, when you enter or edit an article in your blog, you will notice that you have additional fields to configure the title, description and keywords specific to the article.
what is so important to configure the title, description and keywords of each article?
Basically for three reasons,
- these parameters define how the ad of your article will be presented in the Google organic search results (* 1) . It is very important that this information accurately describe the subject of your article. So you can capture the attention of users and motivate them to enter your blog to read the article.
- If they are not configured, Google has to review the extensive content of the Post to identify which topic it talks about (which would take more time and effort )
- Google may be wrong and not identify the relevant content of the post. It is much better if you yourself (author of the article) specify what your article is about 🙂
Note : organic search refers to ads that appear on Google naturally. Remember that there are also sponsored ads, in which you have to pay to position there.
Note : your ad in the search results is your ability to sell before the public :-), therefore you must distinguish yourself in front of the rest of the sites that appear in the result list. For this there are recommendations regarding the number of characters that the Title, the Description and the keywords must have. This info is not necessary that you investigate, it is provided by the same plugin 🙂
Another important point in the optimization of your page is its loading speed. If Google perceives that your site is slow, this will negatively affect your positioning; since Google will not want its users to experience a bad experience when entering your site.
This does not mean that you should buy a dedicated and exclusive hosting server to host your Blog, which would be very expensive. But if there are Web Hosting alternatives at an accessible price, where your site shares server only with a very select group of sites and within a much more controlled environment. There you will have much better performance and service stability than in a shared (standard) hosting.
My blog about php and mysql programming is hosted with this service from the company Solo10.com and there you can check its quality of performance and up-time.
Here you have instructions to start optimizing each article of your Blog. It is a job possibly not very fun, since it does not generate concrete results in the short term. But I can assure you that if you apply it well and are methodical, you will notice improvements in your positioning in Google for the medium and long term. And the main thing, you will gain more audience for your Blog!
In the next article we will continue reviewing other characteristics of the Plugin and how it can benefit your SEO company 🙂
If you would like to deepen some point of the article, please leave your comment and we reviewed it together.