Let's see the important aspects about seo in WordPress. And when I refer to SEO, I'm talking about on page or how WordPress is structured in terms of search engines.
There are many things to keep in mind when we create a website and its content such as links , titles, descriptions, images, etc.
In this guide we are going to touch from the most basic aspects, to some more complex ones.
Are you ready?
Well, let's go to it.
What you need
- Have your WordPress installed.
- Install WordPress Seo by Yoast .
- You want to learn and you sure have them.
The permalinks or permanent links are the way in which the url addresses of the web appear.
It is cleaner to see a url of the type:
What to see it like this:
Well you know that this is the first thing you should do when you install a WordPress.
Eye: If your website has been working for a while, I do not recommend doing this action, since your urls are already indexed, they have linked you from other sites and you may lose that positioning
To modify how the links of your WordPress appear, you must enter Settings – Permanent links and choose the one you like the most.
Personally I like the Entry name or Post Name .
Titles and descriptions
Something very important to keep in mind are the titles and descriptions of both the homepage, other pages, entries, etc.
This one is the snippet that appears in Google results when you search for WordPress Help.
If you do not configure this properly, you will get the first paragraph of the page or article and you may lose visits
His is to optimize it to our liking and of course playing with the keywords that we want to position.
Which ones should I configure?
- Main page: It is very important, since it is what people will see when they search your web in the search engines.
- Other pages: They are equally important and you have to configure each one.
- Entries: Each time you write a new article, you must fill in (if you want) the parameters title and description.
- Categories and tags: If you want to index the categories and labels, it is important that you also configure them but you want to have duplicate content problems. In my case I do not index them in some blogs and I am aware that I miss some visits. But it's my decision.
Okay … but how do I do it?
As I said before, we must install the Yoast seo plugin or similar.
I install this one because I like it more. But since there is nothing written about tastes, put the one you want.
Main page and rest of pages
The plugin creates some sections below the page editor, in which we can configure the title and the description.
I personally only fill in these 2 parameters and pass the keywords, given their importance to this day.
As with the pages, you will find the section below each of them.
Categories and labels
With this plugin we also appear to fill in those parameters when we create a new category or label.
When we upload an image to WordPress, we can fill in parameters such as the title, the alternative text, the description, etc.
It is very important that you fill in the first 2, title and alternative text, because you will also receive visits d e search engines
And as is the competition, everything that is to gain positioning and visits is good.
Sitemaps or maps of the site, are some pages in which all the content of our site appears It is very important to add them to search engine webmaster tools such as Google, Bing, etc.
This is so because every time we publish our new content, we will be warning the crawlers that we have fresh content for them. to index it.
I've known people who after years with web pages, have not used webmaster tools and it's the first thing to learn to use.
I'm not going to explain how they work, but you can see a guide on the Google I did here .
If we enter the seo plugin and go to the section of Sitemaps we can see a box that says ] XML sitemap .  If we click, we can see the maps of our site from the pages, articles, categories, etc.
Now you must add them each to the webmaster tools of the search engines.
Microformats and structured data
A the best you've never heard of it or it sounds a bit, but you do not know what it is.
It's okay, I'll explain it to you.
Microformats are a way to label or differentiate certain contents of your web
When we make a new page, it is created by containers that vary their shadow depending on the version of HTML that we use.
For the eyes of Google, they are simply containers full of images, texts, etc.
Now there is a way for search engines to understand what each container means and that is done through microformats.
It is basically indicating on the web what an article is, what is a person, a header, a product and many things more.
Those who we have opted for WordPress, we have done it by using an easy to use and manage system, so we are not going to write code and modify our website.
The only thing I want to say is that when you go to buy your next template, do it with this in mind.
A well-structured internal website will help search engines understand your content and it will be beneficial for you when it comes to positioning yourself.
If there is something that affects the indexing of your WordPress is the duplicate content.
WordPress is great, but I have found many problems of this type.
Today most can be solved from a plugin or with a bit of code . But you have to dedicate a while.
When I refer to duplicate content, I mean that 2 or more pages have the same title and description, but with different content.
If you go to webmaster tools and look inside Search appearance – HTML enhancements You'll see what I'm talking about
If you do not have anything, I'm happy for you
When we already have several articles and the page mode 2, 3, etc., start to appear, it can harm us as duplicate content.
It used to be fixed from the robots.txt file, but now it's much easier
Inside the seo plugin by Yoast and in section Titles and Meta Tags there is a box that puts Noindex subpages of files .
If you activate it your problem will be solved
Parameters of url  Another of the "joys" that I have found is the content duplicated by url parameters.
It is another type of duplicate content, but due to the parameters that are added at the end of an address.
For example , when we use the WordPress commenting system and there are comments, we usually create urls of the following type:
This is a nightmare, given that each url will be indexed in Google as a new page and of course it does not favor you at all.
Imagine an entry with 200 comments …
If you want to see if your WordPress is going through this, enter the webmaster tools, Trace – Parameters of url .
Here we can do 3 things:
1. From where we have seen these errors in Google tools, we can give the box next to and edit those parameters.
Tell Google that if is influencing the content and will stop taking them into account .
2. From the robots.txt file (I like this option more) put the following:
Disallow: *? Replytocom
But remember to do it with each duplicate parameter.
3. Use a system of alternative comments like Disqus but it will only be for that parameter, because there can be many.
I have found them of the type:
replytocom, share, action, etc …  Site speed
Today, your site is fast, it's almost as important as the content you write.
First, because people see a slow page and at 2 seconds it's already being pirated. And the second because Google wants fast pages and if yours is, it will compensate you for it.
A good hosting can make your site increase visits and is something that I I have tried it myself
Do not go to a cheap or free one to set up your website and less if it is to make money or for the company.
Find one that is either specific to WordPress or that they know is going the thing.
If there is something important that the hosting must have, it has compression enabled. This greatly improves the loading of the web.
The theme or template
The theme is what your visitors and Google see and must be fast and well optimized. A good template can make your website fly.
In the time I've been making web pages, I've tried templates from most of the sites that sell them on the Internet and I can tell you that there are differences in both optimization, speed and other things.
I have changed for some time that are going very well. But I do not want to make hype. If you ever enter my blog you will see it.
If you are looking for an HTML5, design adaptable to mobile phones, tablets, etc., compatible with microformats, etc.
Many people upload images as they are taken from the Internet or purchased. Grab a 1000px image so that after WordPress reduce it to 500px.
I tell you that it slows down a lot WordPress and I'm going to make you 2 recommendations:
- You are using WordPress and he has a great image editor that with 2 clicks, reduce them in a moment.
- Use an image editor and change the size before uploading them.
Use a cache system
There are very good ones that compress your web and frisk it.  If you read WordPress Help you have probably heard about WP Total Cache and WP Super Caché .
It is recommended that you install some and speed up your site.
There is this and I hope it is useful.
Let's see if I make an article to accelerate the speed of WordPress with very good tricks.