RGPD, Advertising, Adsense and WordPress • WordPress Help

If until now you thought that adapting your WordPress website to the RGPD was complicated I have bad news for you: you have done what easy. If you serve advertising on your website the thing is complicated, and do not see how. The real challenge of the RGPD is for the world of marketing and advertising.

Because adapt the comments of your blog to the RGPD, just like the forms, or even you Ecommerce but the publicity is going to have some difficult days, do we see it?

Advertising and privacy of personal data

Well yes, advertising feeds on our personal data so that through the retargeting learns from our browsing uses and serves us personalized ads, the authentic artificial intelligence of the Web 3.0 .

And all that, without the express consent of the users .

But with the RGPD this has to change because neither Google nor anyone has the right to commercialize our personal data, our privacy, without our consent, a right granted to us, p or end, the RGPD to the European citizens, and I hope in the near future to all.

Non-personalized ads

The first, and simple, way of not compromising the privacy of visitors to your website is offer them non-personalized ads system by which they will see advertisements, but will not read or save cookies of their preferences and browsing uses .

With Google Adsense it's really easy …

  1. Please log in to your AdSense account.
  2. In the left navigation panel, click Allow and block ads  below All my sites  below Ad serving .
  3. In "Custom ads", use the control to disable user-based ads.

In this way inactive advertising based on the " tastes "of the users, showing ads not personalized, and of course, will surely lower your income.

Consent

Each advertiser should offer it already, but the reality is that they are not putting the batteries, and almost no advertising platform has developed specific tools to facilitate the request of consent to users.

In this case, Adsense if you are developing a series of tools with which to order consent namely:

In addition, as always, you must include on your privacy page information on what advertising displays, under what privacy principles, and link to Google's privacy page, if you use your Adsense system, this .

WordPress

Fortunately in WordPress we have our friends the plugins and thanks to our already great friend Italy Cookie Choices, we can do something, rather enough.

And this plugin is used to block cookies, and scripts, and embeds and even iframes, and of course the scripts work by saving and reading cookies.

First install the plugin, and once active go to Settings> Italy Cookie Choices to configure it.

There activate the acceptance banner to start making it work, and put it like this, defining your text:

Next we will do magic, and we only have to activate a box, the following:

With this active setting the plugin will block any scripts, also those for advertising, that are in the body of your website, which is where they usually are always.

Next, if somebody refuses to this setting, you can add it in the script blockage section :

In the case of custom scripts you just have to copy your ad scripts that you have inserted in your content and paste them in the box to the effect , separating each one with the separator that offers the same box of the plugin.

Mixing concepts

Let's say that you have decided to show personalized and non-personalized ads well, you can also, the same plugin allows you block scripts, as we have seen, and save them from burning.

So, if you want to block custom ad scripts until you get the consent you can add them to the script blocking section, like this:

But if you have also created non-personalized ads, why block them? . You can add them as exceptions, as allowed scripts, in the corresponding section of the plugin.

In this way, when a user visits your website, it will show non-personalized ads, starting to generate revenue, and will show the personalized ones only when the visitor accepts your cookie and privacy policy.

In the end, what we get is a website that will not load any advertising script that collects data from your visitors without your consent, thus guaranteeing your privacy and the compliance with the RGPD.

The web may initially look ugly, but it's up to you to convince your visitors to accept your privacy policies and cookies.

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Adsense in WordPress with the official Google plugin

 wordpress adsense

Google has just released a WordPress plugin that allows you to integrate accounts from Webmasters Tools and Google Adsense a mode you can not even imagine.

Once installed the plugin and available in beta version in the official WordPress plugin repository you connect to your Webmasters profile and Adsense and you can start doing magic. That if, first you have to give Google permission to connect with your profiles, naturally …

In the case of Webmasters tools, which is not a little, you have a link to access your account, but with Adsense it is another to sing, this is pure gold. Click on the button to manage ads and …

It takes you to your site, where it suggests where to place optimized ads. You just have to click on an icon with the + and it will place the suggested space, and you can add more in the same place if you wish even. In any proposed ad, you also have an icon in the form of a mechanism to choose the type of ad.

When you finish adding classified ads by clicking on the top button of " Save and activate " and in about minutes you'll have your Adsense ads generating revenue (few, you know) for your site, and all without touching a line of code, in the simplest way possible.

But not everything ends here, you can at any time go back to manage ads to add them, change them, remove them, whatever you want.

Additional note: if you stop using the plugin before deactivating it and deleting it sign out in Google from the plugin settings page.

NOTICE : This publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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Insert ad after a specific paragraph in WordPress

 making money with wordpress

We have already seen many ways to insert advertising before or after content even applying certain rules or only for those who come from search engines, but there are advertising banners that how best they work is within the content .

In these cases the best thing of all is power even define in a way automatic after which paragraph of each entry will appear the ad in question. If that is your need there is a code that allows exactly that and it would be like this:

Then, of course, "tune" it to your liking.

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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How to earn money in WordPress.com • WordPress Help

You already know, because I have commented many times, that one of the things that you can not do in WordPress.com is to insert ads to make money with your blog but in reality it is not quite true.

According to rules for using WordPress.com you can not insert ads, charge for content or affiliate links on your site but there are exceptions. One of them is to create a VIP account like big companies and reputed blogs, but if you do not want to pay this extra and, above all, if your site has more than 25,000 page views per month, you can use the program from Ad Control and share 50% gains with Automattic using AdSense and Skimlinks .

So you know, if your traffic is generous you can also win money with your blog on WordPress.com, although this is always better option …

WordPress Hosting: upgrade and luxury discounts

A few months ago we launched the specialized hosting offer on WordPress and during this time, both for what the users have been asking us and for their own experience and changes that happen every day we have been preparing a series of changes that are sure to help more people to encourage this service.

  • WordPress 3.01 entirely in Spanish: with what this means you have all the WordPress 3.0 news as the security improvement that you no longer have the default admin user, personalization through custom entries, pages and menus, the new Twenty Ten default theme and much more.
  • ] More secure : more secure permissions thanks to suphp (755 instead of 777 and 644 instead of 666) and passed through a scanner of exploits and viruses. Apart from the one user and password for each user.
  • Optimization of the size of the uploaded images automatically so that it loads faster ( WP Smush-it nothing to do or configure nothing, a Yahoo service)
  • Simple integration with Google Analytics (activate the plugin and log in to your google account, it's the best we've found).
  • You can link easily to external sites with themes compatible with WordPress 3.0 (through custom menus) or earlier (with the plugin Page Links to )
  • Integration with Adsense using widgets and any other system that integrate using javascript: advertising platforms, youtube, etc. ( HTML javascript adder ). It is also entirely in Spanish.
  • New appearance : custom TwentyTen theme
  • Introduction to the blog itself: frequently asked questions and recommended links for consultation.
  • The Carrington blog topic has been removed because the system of the framework it uses is incompatible with some plugins and requires manual modifications that made life difficult for users

In short, a whole range of improvements so that you do not have any doubts when hiring a WordPress Hosting, which is endorsed by WordPress Help.

But do you want more, because there is …

To celebrate the arrival of WordPress 3.0 we have prepared a fantastic discount for all customers. By means of coupon AWP30 new or existing customers who sign up for a new WordPress plan will have a 30% discount on the 1st invoice. Of course, the most interesting thing is to hire for a year or more, so the discount is for the entire period, which if you only hire a month then the discount will apply only to that (small) bill.

Also, this does not is limited to a single order, the same user can benefit from this offer for several orders. So you know, if you are thinking of hiring a specialized accommodation, a, or if you are already a customer and you have to renew, take advantage of the offer of discount of 30% on the bill .

To enjoy this discount you have until the 15th of this month so go ahead and sign up for the accommodation


(Note: in case you have not noticed some of the links in this entry are affiliated, so if you buy a product it costs you the same but you pay me a coffee)

What you read is an original content of WordPress Help – Resources, themes, plugins and tutorials in Spanish and published Fernando Tellado first here: Hosting WordPress: upgrade and luxury discounts

What is Blogger better than WordPress.com? • WordPress Help

 Blogger or WordPress

I will not try to compare pears and apples, mixing a blog platform hosted "in someone else's house" (Blogger .com) with the website creation platform that you can download in WordPress.org and install "in your own home", but if it's relevant to compare the blog hosting platforms of blogger.com and wordpress.com and, above all, see what you still have to improve on WordPress.com .

Redirect your domain

While on Blogger it's totally free on WordPress.com you have to pay $ 9.97 for mapping domain, that is, by redirecting your domain to your blog in WordPress.com and that it appears as if it were in your domain. To that you have to add (as is normal) the cost of the domain.

Image hosting

Although in principle WordPress.com offers 3 Gb of image hosting, compared to the stubby 1 Gb of Blogger, when you need more space the thing changes greatly. And is that Blogger offers 20 additional Gb for only $ 5 a year while on WordPress.com only 5 Gb more would cost you $ 19.97 per year, not to say if you want 15 Gb ($ 49.97) or 25 Gb (89 , $ 97) a barbarity.

Video hosting

Well, saving the quality distances between VideoPress and Google Video, we must admit that it is more expensive to pay $ 59.97 per year on WordPress.com than $ 0 in Blogger.

Advertising

Blogger does not put any restrictions on advertising, in fact it makes life easier with the widgets available for this purpose or making it easier for you to link your Adsense account to your blog. On the other hand, WordPress.com by default does not allow you to add advertising, but if the Automattic guys eventually add ads to your blog (it's your business model to be able to offer free hosting). If you want, in addition, that you do not show YOUR advertising, you must pay $ 29.97 per year.

Design

Although WordPress.com offers a good number of themes to customize your blog (currently 83 and up) , is not comparable with the huge amount of templates for Blogger that are available, many of them "ports" of premium WordPress themes to Blogger .

Popularity

Well, yes, it's true. Blogger is even more popular than WordPress. And this is because virtually everyone has a Google account, either through iGoogle, GMail or its huge number of web applications. For this reason, adding a blog in Blogger is a matter of 1 click most of the time, and is there in sight.

To open an account in WordPress.com you must first know the service, provide a mail account (which WordPress does not provide – it would be a good idea to give free wp.com accounts for example) and start "moving" your blog from the community tags or linking right and left (the usual).

you search Google "create blog" and the first non-sponsored link is from Blogger (what did you think?), so it is clear that this is also a facility for the new user.

It seems clear that when someone is going to create a blog for the first time what you will find in the first place is Blogger, and this weighs.

Well, sure there are more things that WordPress.com should improve to overcome Blogger but I do not know right now nothing else happens. Can you think of anything else?

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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More than 20 Plugins to manage advertising • WordPress Help

Although my mouth hurts to say that you should not open a blog or website to earn money but that should come later, when you really have something to offer, something for which the people do not mind suffering the ads, it is clear that there comes a time when one wants to at least offset the costs of hosting and domain, then surely you will need, or you will be good, some method to insert ads in your blog and manage them correctly.

I, as always, would run the risk of encouraging you to do it with code, but I understand that there are fantastic plugins with which manage advertising in your WordPress we will see a good amount of them. They are not all because there are many who do practically the same, it is a selection of the best.

dotMobi – Total mobile management in WordPress

There are many plugins and techniques that we have related to show a WordPress mobile version and maybe dotMobi is as complete as I found.

dotMobi ] is a combination of plugin and theme that allows you to configure the way WordPress will be displayed to the users who visit your site with mobile devices. For this you have a very complete options page where you can determine the detection mode of the devices, what information will be displayed and even the possibility of choosing the specialized mobile theme to use. To make matters worse it is also compatible with DeviceAtlas and allows you to insert advertisements using AdMob or Adsense for mobile .

The theme provided in the pack is also completely Configurable by you, which makes it even more interesting. Here are some screenshots of the administration windows of dotMobi

Google Finder in BuddyPress • WordPress Help

For your enormous interest, I will share in our language this great tutorial Petomundo that explains how to integrate Google Personalized Search BuddyPress an interesting option to expand the possibilities of This system of WordPress social network .

It seems many steps but most are assistants and copy and paste code. Unless you want to apply custom styles to search results or things like that it's really simple.

Note: Of course, this process also works for any WordPress, even if it's not BuddyPress.