Google Tag Manager in WordPress

 google tag manager wordpress

Google Tag Manager or Tag Manager is a powerful tool of online marketing and web analytics created by Google through which to define labels, rules and macros through which to define and track email campaigns marketing, remarketing or Adwords, by example.

The process to include your site in this powerful tool is simple, and in WordPress we have several ways to do it .

… Add Google Tag Manager to WordPress …

The first step , logically, it is to access the web of the administrator of labels, in we accede with the button of " Sign in ", that normally will be associated to our existing Google account.

In the first screen you just have to click on the button " New account " to start.
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Next we introduce the name of the account:
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And we created the container, to which we put the name that we want but that helps us later, and most importantly, the domain or domains:
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Pressing the continue button will ask us to accept the terms of service, we accept them:
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In the next screen is already offered the necessary code for the connection between our website and Google Tag Manager :
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and here comes the good and the different possibilities. If you choose to insert manually just open the file header.php of your subject and insert the code after the tag how in the following capture:
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Once you save the changes you already have the container in use and you can start creating labels for that it suggests the usual …
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If for some reason you prefer not to add the code manually there are several plugins that help you in this task, and these are some examples:

  • WP Google Tag Manager : you install the plugin and in the page of settings you put the identifier (ID) of the container created, type "GTM-XXXX", which you'll find in the first line of the code that Google Tag Manager generates
  • Google Tag Manager and Webmaster Tools similar to the previous one but, additionally, it allows adding go tracking code for Google Webmaster Tools.
  • Google Tag Manager very similar to the first, and just as easy to use and get going.

And that's it, basically. Effectively, the container is created and your WordPress connected to the Google Tag Manager but it does not really help if you do not create labels, rules or macros, which is the part you must define or yourself or an authorized partner of Google the one that takes your marketing campaigns.
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The process is simple but the decision making, based on your online marketing strategy is something else, which escapes the purpose of this article, even from this blog.

If you want to learn more about how to create campaigns, labels, etc. in Google Tag Manager I recommend some reference links:

You can also basically guide yourself with the video introduction to Google Tag Manager:

AVIS O : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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Advice or guidance to get quality keywords without the need for research tools

The keywords that are used for search engine optimization are very important. Choose the right keywords and you wordpress website will get many new clients. Choosing the wrong keywords means losing a lot of time and money.

Most people focus on the keyword suggestion tools . However, there are several things you should do before using a keyword suggestion tool, even if it's in WordPress:

1. Describe what you do with easy words

Try to describe what your company does without the use of specific business words. How would you describe your company to your parents or even grandparents? These descriptions help you find new keywords that are related to your business.

2. Search for your company's unique sales proposal

What makes your company special? How does it differ from your competitors? Do you offer great service? Are the lowest prices offered? If you offer a great service, add service modifiers related to the keyword. If you do not want to sell by price, avoid words like "cheap" or "low cost" in your keyword lists.

3. Search for words with multiple meanings

Some words have several meanings. If you sell products that have names that can be confused, make sure your visitors immediately know what they are going to receive. If you sell pills, let your clients know whether they are computers, bath pills, clay tablets, chewable tablets, writing boards or graphical tables?

4. Concentrate on your most profitable products

You do not have to be listed for every keyword in the search engines. If some of your products have a small margin, it does not make sense to optimize your web pages for them. Better focus on keywords that are related to products that are profitable for your business.

5. Write the 10 most important keywords

Make a list of the 10 most important keywords and then take a look at your list. Are the referenced keywords all about the same product? Do you think you cover all aspects of your services and products with these words?

Do not follow your first instinct. Read the list carefully and see why finding an important keyword.

As optimize your web pages for search engines, start with very specific keywords that attract visitors to your services. Do not use a single keyword or keywords with multiple meanings. The more targeted the keywords are, the more likely you are to get new customers with these keywords.

Post invited by Pedro of SEO Girona . You too you can

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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