If you send newsletter to your subscribers from your WordPress you must know MailRelay . It is probably not the best known service, at least not as much as MailChimp, MailPoet or Aweber, but it has particularities that you will love.
I could give you many reasons but in the following graphics you have the most weighty argument …  Users / month
The summary of the offer of free accounts for these services of Newsletter would be as follows:
- MailPoet : interesting, 2,000 subscribers but shipments infinite per month to those 2,000 subscribers. The handicap is that they are sent from your own server.
- Mailchimp : 2,000 subscribers a maximum of 12,000 shipments in total per month (that is, at most 6 shipments to those 2,000 subscribers per month)
- MailRelay : 15,000 subscribers a maximum of 75,000 total shipments per month
Note: not even Aweber in the comparison as it does not have a free plan but a 30-day demo and all plans are paid
this, if you have less than 2,000 subscribers to your blog / web the service to choose would be clearly MailPoet which also integrates wonderfully with WordPress by its fantastic official plugin although you have to take into account that they are sent from the server of your hosting, with what that means at risk of consumption of resources and be marked as spam.
But if you surpass those subscriber base figures then the price escalation is brutal in any service, and the best subscriber / shipping / price ratio is undoubtedly that of MailRelay .
Of course, of course, the free MailRelay account of 15,000 subscribers and 75,000 shipments per month is an unbeatable option .
And if you need to expand your package of subscribers and shipments you have fantastic prices, for what is usually this sector.
Everything clear? we continue …
If at this point we opted for MailRelay the use of the service, which by the way is entirely in Spanish, which is a plus, is simple, but not as modern design as MailChimp or MailPoet , but in marketing you have to look for the functional, and also the most profitable, even if the service interface is uglier, than it is.
Once inside it is true that it has everything we need, including newsletter templates for normal or automated mailings by RSS, but boy, how nice it is not. Did I already say that it is functional and is in Spanish? for that.
Another plus is that it also incorporates autoresponders for free a service that is usually paid for in other services. More interesting features of MailRelay are these:
- Integration in Facebook
- Creation of customized forms (improvable aspect, again)
- Autoresponders (free)
- Tests A / B (free)
- Import massive
- Very detailed statistics
- Grouping of subscribers
- Payment plans sooo cheap
- Affiliate system
- WordPress plugin
- Blog with a multitude of guides and videotutorials (in Spanish)
- I said it's a service in Spanish?
Did I say that you have a WordPress plugin? Well, that's what I wanted to talk about, so the mess …
MailRelay and WordPress
Integrating MailRelay and WordPress is really simple, and with the plugin published in the official WordPress.org directory is sew and sing.
Ok you can always copy the code of the MailRelay form in a text widget or directly in the files of your active theme, that too, but if you use the plugin will get much more, much more.
Once installed and active it generates its own settings menu:
The first thing is to go to connect it with your MailRelay account . In this step it is interesting that you know that the service assigns you when you register a URL from which to access your account, of the type micuenta.ip-zone.com . And this is the first thing that he asks you, the other is the API, which you can generate in the MailRelay interface.
You save the changes and you can start to configure the magic in the following menu items. In the following you configure if MailRelay will send a newsletter to the subscribers of your list each time you publish a new entry, simple and effective. You simply define the settings to your liking and save.
But the thing does not end there, because this module also incorporates a new meta box in the WordPress editor from which you can , in each entry, specify whether it will be sent – or not – to your subscribers when it is published (it also works with the programmed ones), to what list, and you can even specify a different title than the entry. Very practical
But that's not the end of it. If you want, you can automate even more the sending of the newsletter in the following page of adjustments, where you can activate the integration of the RSS feed of your site with your shipments. In this way, each time a change in the feed is broadcast, a newsletter will be sent to the chosen list.
But there is still more …
I do not know if you have noticed the settings menu capture, but there is something that will give you life. As you already know, any service of newsletter that boasts has the functionality of importing lists, yes, that is fine, but what about users who were already registered on your site? Can I add them by exporting the list? Of course, and can I synchronize them with my list? not always, but with the MailRelay plugin it's sewing and singing.
You go through the submenu of the plugin settings called " Synchronize users " and start the process so they are automatically added to the list that you indicate. It will take its toll if you have many registered users but it is a simple and painless process, at least for you.
How not, remember that to be honest users should know that they subscribe to your list at the time of registration, do not forget to explain it, okay?
In summary, MailRelay is a cheap, very cheap service, with a free basic package that – for number of users – has no equal in the sector, works very well, and also is integrated into WordPress wonder so yourself.
Do you know another even better? It's too late to tell everyone in the comments!