Have you ever done a Google search from your phone and the whole page you've arrived at has been covered completely with pop-up ads that do not disappear unless you enter your email or do what you're asked ?
Or you've probably seen the typical popup that appears when you start browsing for a page. Admit it, it's annoying, especially on mobile phones.
what it says :
Although the underlying content is present on the page and available for Google to index, the content may be partially obscured by a interstitial This may frustrate users because they are not able to easily access the content they expected when they clicked on that search result.
Pages with intrusive interstitials offer a poorer experience to those users that the pages on which the content is accessible immediately. This can be problematic on mobile devices where the screens are often smaller. To improve the mobile search experience, as of January 10, 2017 pages in which the content is not easily accessible to the user in the transition from the mobile search results may not have such a high ranking How could .
Gentle guys huh?
In other words, " get rid of popups that prevent users from freely accessing your content or we will lower the ranking of your page in our engine. search "
This announcement is one more of the Google campaign to make the web accessible and as user-friendly as possible from mobile devices.
And of course, if this announcement is made by me, or a shit portal , as if everyone would follow his life, but Google says it, and he is the one who gives and removes visibility and income in the network, so to go through the hoop has been said, and if you already know that Google will penalize your SEO, getting less results in the SERP (search engine result pages) if you have those intrusive interstitials .
On the other hand, for those of us who regularly consume content online, it can be seen as a victory , because it is true that some people go through popups, and often there is no way to get rid of them, so the browsing experience becomes frustrating, especially in digital newspapers.
But how Does this affect a web owner or a blog with popus that appear when browsing or blocking site content? Let's dig a little deeper to see how bloggers and web administrators can adapt to this new Google dictation.
For starters, why are there intrusive ads?
Some of these plugins offer settings to configure the behavior of popups, such as when they will appear, how often, their appearance, or even so that only appear when the user leaves the web, as is the case of this blog.
But there are people who go hand in hand and completely block the content until the desired action is not achieved that is the goal of the new Google policy.
It is true that, badly that weighs us, use of that kind of intrusive popups it works, it grows the distribution lists which is why they are used, but they go against the new Google guidelines, and even the minimum respect for the Internet user, by the way, well look at that there are ways to get subscribers without giving a blow when they get to the web, let alone mobile phones .
I personally if I find one of those ads on my mobile I do not return and consequently I do not puke my readers with them either.
So, as you may have guessed already, I agree for once with the new Google directive, as long as they do not overdo it. Do we see what Google considers intrusive ads and so we are preparing?
Exactly what Google refers to intrusive interstitials?
The truth is that it is still unclear what Google refers to by intrusive interstitials but in the same article of your blog for webmasters show three examples of interstitials that might not be recommended for your website. These would be:
Complete interstitials (bad)
If a whole interstitial appears on the web, all the contents of the page are blocked by a popup that you have to close in order to access the content. This, obviously, makes the content not accessible at all for the user until he performs an action, which is when he can actually visit the page he wanted to see.
Of course these are the bad ones , and says Google that could negatively affect the rankings in the SERP.
The above examples are precisely those that Google is trying to make disappear, for now on mobile devices, as we know.
Y is that the real problem that underlies here, and that Google tries to combat, is the use of huge ads and interstitials that provoke in the user a refusal to surf from his mobile and that is the mobiles, and Many tablets, does not really have too much screen to sacrifice it in this type of ads, which however do not bother so much on laptops or desktops.
Did I say that I agree with this new Google policy? You should also.
And if you do not stop these abusive practices in the end users will not navigate from their phones, because people are not assholes and ends up getting tired of so much hindrance.
The most important thing to have in account, whatever the interstitial you choose for your website is that does not obstruct or prevent your users from accessing your website from a mobile device .
In view of which there are some alternative popups that we can use, allowed by Google, in our WordPress site:
- Popups that serve to verify the age of the visitor
- Popups to inform and accept cookies and other legal notices
- Banners that occupy little space on the screen, As much as 15% of it
- Banners in the sidebar or bottom of your site
- Popups that fire when surfing but do not occupy the whole screen but only a small part
- Popups that fire when the vision tante has already accessed the content and will leave your website
- What you want if you do not mind that your website is not indexed by Google
These are the examples of good popups that Google shows us :
And the good news is that most of the WordPress plugins that offer popups that will penalize Google, from the bad ones, also offer the other type, from the good, so you should not worry, just take care to choose your banners well and redesign your content marketing strategies .
On the other hand, if you are forced to use the type of ads that Google will penalize, do it knowing that your ranking in the search engines is sure to fall into the abyss of invisibility.
What you can do, at least for now, is not to use them on mobile devices, choosing services and WordPress plugins that e allow you to discriminate whether ads popups or interstitials should be shown or not on mobile .
I have only used two types of ads for a while, namely:
- Adsense mobile banner, which they only occupy a 10% screen, and I do not believe that Google penalizes their own ads, does not it?
- Subscription Popup that is triggered only when leaving the page, created with MailerLite and that does not is shown on mobile.
So I think that, on the one hand, I do not make the blog profitable at the expense of the contents and much less of the users , and on the other hand, I do not believe that I will be penalized by Google, by complying – in my case by common sense – with its new guidelines for mobile ads.