If until now you thought that adapting your WordPress website to the RGPD was complicated I have bad news for you: you have done what easy. If you serve advertising on your website the thing is complicated, and do not see how. The real challenge of the RGPD is for the world of marketing and advertising.
Advertising and privacy of personal data
Well yes, advertising feeds on our personal data so that through the retargeting learns from our browsing uses and serves us personalized ads, the authentic artificial intelligence of the Web 3.0 .
And all that, without the express consent of the users .
But with the RGPD this has to change because neither Google nor anyone has the right to commercialize our personal data, our privacy, without our consent, a right granted to us, p or end, the RGPD to the European citizens, and I hope in the near future to all.
The first, and simple, way of not compromising the privacy of visitors to your website is offer them non-personalized ads system by which they will see advertisements, but will not read or save cookies of their preferences and browsing uses .
With Google Adsense it's really easy …
- Please log in to your AdSense account.
- In the left navigation panel, click Allow and block ads All my sites Ad serving .
- In "Custom ads", use the control to disable user-based ads.
In this way inactive advertising based on the " tastes "of the users, showing ads not personalized, and of course, will surely lower your income.
Each advertiser should offer it already, but the reality is that they are not putting the batteries, and almost no advertising platform has developed specific tools to facilitate the request of consent to users.
In this case, Adsense if you are developing a series of tools with which to order consent namely:
In addition, as always, you must include on your privacy page information on what advertising displays, under what privacy principles, and link to Google's privacy page, if you use your Adsense system, this .
Fortunately in WordPress we have our friends the plugins and thanks to our already great friend Italy Cookie Choices, we can do something, rather enough.
And this plugin is used to block cookies, and scripts, and embeds and even iframes, and of course the scripts work by saving and reading cookies.
First install the plugin, and once active go to Settings> Italy Cookie Choices to configure it.
There activate the acceptance banner to start making it work, and put it like this, defining your text:
Next we will do magic, and we only have to activate a box, the following:
With this active setting the plugin will block any scripts, also those for advertising, that are in the body of your website, which is where they usually are always.
Next, if somebody refuses to this setting, you can add it in the script blockage section :
In the case of custom scripts you just have to copy your ad scripts that you have inserted in your content and paste them in the box to the effect , separating each one with the separator that offers the same box of the plugin.
Let's say that you have decided to show personalized and non-personalized ads well, you can also, the same plugin allows you block scripts, as we have seen, and save them from burning.
So, if you want to block custom ad scripts until you get the consent you can add them to the script blocking section, like this:
But if you have also created non-personalized ads, why block them? . You can add them as exceptions, as allowed scripts, in the corresponding section of the plugin.
In the end, what we get is a website that will not load any advertising script that collects data from your visitors without your consent, thus guaranteeing your privacy and the compliance with the RGPD.
The web may initially look ugly, but it's up to you to convince your visitors to accept your privacy policies and cookies.