Connect, publish and sell WooCommerce products on Facebook

Nobody escapes that Facebook is the social network with the most users and promotion possibilities so why not connect your online shop WooCommerce with Facebook?

I do not mean simply put a pixel on Facebook, which also, but to synchronize, completely connect your online store WooCommerce with Facebook and automatically publish all your products on your page Facebook .

Facebook for WooCommerce

For this we will use the free Facebook for WooCommerce plugin . Once purchased you will receive the link by email, in addition to having it available in your account. As you can imagine it is necessary to create an account on WooCommerce.com

Once downloaded, upload it from the WordPress plugin installer and activate it.

Configuring the integration

Once active you have to go through the plugin settings page, which you'll find on your desktop, at WooCommerce> Settings> Integration> Facebook for WooCommerce .

Simply press the button " Get Started " to start – in a new browser window – the connection wizard with Facebook.

If you have any questions or want to know what the plugin does, you have a support page and documentation in Spanish on the same Facebook .

Simply go by selecting your choices and clicking on next .

You can choose install your products in u Facebook page already available or create a new one .

The assistant also adds the Facebook tracking pixel vital to adapt the ads to segmentation by visitors or target audience.

And in the last step your products will be detected and imported to Facebook .

If everything went well, I'm sure that Yes, on your Facebook page you will have active a new page called Store where your products will be shown in a few hours, once they are processed by Facebook.

From this moment it will be very easy to share your products with your audience or generate ads to promote them on Facebook .

And, best of all, will inherit the attributes if they are variable products, really fantastic .

And you can check it in your Facebook product catalog where you will see a product for each variation.

Later, if you want to resynchronize your WooCommerce products with your store on Facebook or change any settings, you just have to go back to the plugin settings page, where you'll find buttons for both actions.

What's more, if you do not want any product can be seen in your Facebook store you can hide it from the WooCommerce product listing page by simply pressing the button Hide .

The product will no longer be available in your store. Facebook instantly moving to the state Unpublished.

What happens if someone buys from Facebook?

Good question. So simple, the product will be added to the cart and the user is automatically redirected to the cart of your WooCommerce online store with the product already added to complete your purchase .

When you share your products or promotions, if a user presses the button Buy will open the product page, where you can select attributes if it was variable.

Then in the pop-up window , you can already press the button of Pay on the website where it will be taken, and where the product will already be in your cart .

Any other method to sell my products on Facebook?

Although the method we have seen is the best, since the connection and synchronization is total, you can also use other strategies to sell your WooCommerce products on Facebook. [19659041] Share your products in networks

It seems simple, but sometimes we forget that we can simply share in our social networks the URLs of our products to promote them, from any page or profile . And if you have icons to share much better.

Also, in the case of variable products you can include the exact URL to the variation you want to share.

The only catch is that there will be no direct purchase button but at least you will attract potential buyers to your products .

JetPack

You can also use module Disclose JetPack to automatically share on your Facebook page every new product you post.

The obvious downside of this method is that is limited to new products it will not publish automatically those that were already published.

And, of course, you will not have the button Buy in the products because like in the previous method they are shared like any other type of publication

IFTTT

The well-known – and wonderful – connection service between online services IFTTT also opens a world of possibilities, and you can connect any RSS feed to your Facebook page .

, as with JetPack, you can automatically share your new products on your Facebook page . Just create a new applet .

First choose the RSS feed and activate it when there is a new item in your feed. On the next screen you will be asked for the URL of your site's feed, and here is the trick .

Instead of putting the URL of your normal feed add a variable that only extracts the products, as well :

Of course change the domain to your store.

Next choose Facebook Pages as the service in which it will be published, choosing the option of Link Post . In the settings tab add to the message at least the title, content and image of the publication, as in the following capture.

And that's it, once the applet is released Each time you post a new product it will be shared on your Facebook page automatically .

The disadvantages of this method are the same as those of module Disclose from JetPack, although with advantage that you will not have to install any plugin, which is never something despicable .

Why should I synchronize my WooCommerce store with Facebook?

If you have questions about why connect and synchronize your online store WooCommerce with Facebook Here are some reasons:

  • You access million potential buyers in the largest social network .
  • The synchronization is complete and automatic and if you add or modify products with just one click you update your catalog on Facebook.
  • Through promotional campaigns on Facebook you can increase your sales with a minimum investment and directed to a segmented audience through Facebook Ads.
  • The Shop tab will be created automatically in your Facebook page where your WooCommerce products will be.
  • The Facebook tracking pixel that installs the wizard will help you get to know the target audience of your potential customers, improving the performance of your Facebook Ads campaigns by allowing you to get to know your audience better.
  • You will increase traffic to your online store from your Facebook page and much of that traffic will turn into sales.
  • You can increase your sales at zero cost, with a free plugin and the potential of Facebook .

Do you think of few reasons? Can you think of one more?

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Increase the visibility of the authors of your website with Yoast SEO

Do you have different authors in your blog? Do you want to give him more credit? Do you want to give more visibility to those who write on your website? Maybe with this you can do it. And is that the SEO plugins that serve to improve meta descriptions and titles also come with a plus: the possibility of improving the author profile .

Yoast SEO stuff

For example, with Yoast's SEO plugin (the standard, which you can download from the official repository) you can include the URL of the Facebook profile of the author who writes for you.

To do this you just have to fill in the section " URL of the Facebook profile " that appears in the editing section of each of your users. In the example you see where (I already tell you that it is with the Yoast plugin)

The Magic of Open Graph

This what makes is that appears in the source code a meta tag related to Open Graph which are the metadata that Facebook uses to know authorship, publication data, dates, and much more. This metadata will be as complete as complete we put them in our author file in its corresponding section.

Obviously, these data do not appear visually in your subject unless this allows it. It is something that the developer or the corresponding plugin must do conveniently.

In the webpage of the example that we are seeing, the author's data appears in the entry. But I'm telling you, this is not automatic, it's something that comes in the template that shows your website.

And what's the use of filling in the author's data? ] Well for, among many other things, give credit to the writer of the article on your website .

Imagine that you have many authors (it may not make much sense in the case of a single author, but it is that, maybe). So when someone shares the article on Facebook will appear a link pointing to your user file, personal or professional page .

In the case at hand, the article is from the website pharmacy. bio and is titled Why are there labels that put on gluten-free and yet have gluten? And it's written, as we've seen before, by Lucia Partera, the dietitian who works at the proprietary pharmacy this website.

Well, Lucía Partera has her own page on Facebook and the corresponding profile is filled in the section of the author of the online store. When this article is shared on Facebook if you look at the bottom, it appears FARMACIA.BIO | DE DIETAS Y MÁS, which is Lucia's page, the one that appears on her profile.

What's more, this section is actionable, that is, you can interact with it and allows you get to the Facebook page of the author of the post .

Not bad as a way to give visibility to people who write on your website right? But we have more doubts …

Does this happen in other social networks? Will it also work on Pinterest, Twitter and similar? We will continue to inform (and investigate). And if you've seen something funny like this, do not hesitate to comment.

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