When I set out to make a post that would fit all Google algorithm factors the first thing I had to study very well is how to focus such amount of content, even before I start looking for the factors themselves, and from the first moment it was clear to me that the ideal was to collect them all in an infographic so that it would remain as a reference document.
Well, today in the blog of my good friend and pro-WordPress battle partner Fernando I want to show you my humble creation, telling you a little more about the factors but, if you want it complete, you will have to go to my blog (eye, there are more than 15,000 words after the link), but if you want the "short" version, you have the infographic at the end of this post.
Positioning factors in Google
After investigating and researching I arrived neither more nor less than 211 factors that I gathered in 10 different categories, and I just wanted to tell you a little more about each of these categories.
I know that, besides learning some SEO, it will help you structure a little bit in the head how web positioning works and why each time is a more and more transversal discipline:
1. Domain factors
The factors of Google that are related to the domain are few in number, quite objective and it is not easy to influence them, the most characteristic being the age of the domain or factors that have to see the name of your site.
In general terms are much more important than you think, but it is true that Google tends to count each time a little less, now, sometimes it does, and other times Not so much.
2. Page level factors
We could say that it is the fundamental part of SEO on-page as you will see in the infographic in this same post there are a total of 54 factors (it is the largest order in quantity ) and it has to do with all the signals that we can send to Google at page level.
Among them are from the density of keywords or the use of headings to the LSI (Latent Semantic Indexing) in various parts of the content, that is, you have all kinds, some more advanced and others super basic and, of course, with different weights.
3. At the site level
It has always been said that Google positions URLs, not domains, but it is true that there are several signals at the website level that are very important with how they position in general the different URLs of your site.
There are not many (18 in total) and among them are the DomainTrust (level of trust granted by Google to your domain) or the reviews you have together. And yes, they have to do a lot in the algorithm, it's not trivial …
4. About the incoming links
One mantra of SEO is that " Google is a machine to follow links ", it has been like that since its inception more than 15 years ago and it does it really well.
The result is that this part of the algorithm carries a great weight in number of factors (48) and in the weight of the algorithm.
Regarding the factors, once again you have them of all kinds, from the age of the domains that they link you, the location of the link on that page or if you have links from the competition
5. User interaction
They are few (10) and very controversial since they are halfway between web usability, user behavior and technical SEO itself and, in fact, some of them are quite conspiranoid, but they all have a lot
Among these factors that you must take very, very seriously are the CTR (Clic Through Rate) of your results in the search engine for different keywords or the Dwell Time which is the time of stay of the visits that come from Google.
The gossips (among which I include myself) say that these factors have more and more weight in the search engine.
6. Algorithm Rules
These factors are much more objective and among them are geolocation, Google + circles or complaints to the DMCA and have more to do with how the information presents the search engine that penalties / award.
They are important because they let you observe different gaps that you did not expect in the Google SERP, and that also counts.
The social signals in the algorithm are very fashionable and they have to do with the number of shares in the different networks and the quality and authority of your Social Media accounts, but do not leave cheat, are the section that weighs less in the search engine.
The reason is that most social networks truncate the Google robot by its servers, either for security, privacy or fights between companies. 19659030] 8. Brand signs
The brand signals are perhaps the great unknown algorithm by digital marketing workers but they are important because they help the search engine to give coherence, for example: is it normal that a brand is positioning very well for many keywords and receiving a lot of traffic if then nobody does the direct search on Google?
Surely not, and Google will be alerted to see if this is coincidence or the brand is doing traps.
9. Spam on-page
The great algorithm among these factors (13 in total) is Google Panda and it is worth our sample, since they are factors that have to do with trying to spam from signals that we control in our site.
Two more examples: Over-optimization of page and / or web or many ads Above The Fold.
They are so important that many of them have specific algorithm updates that are updated from time to time.
] 10. Spam off-page
Finally and being another top group within the algorithm are these signals that are flagged to Google Penguin and as faithful squires the disavowal of links or the different IP's that link you to different parts of your site.
In total there are 14 factors and they are the most penalizing of the whole algorithm, in fact there are some of them, like Penguin, that can take 90% of the traffic from you in one go.  Well, this is just a small summary, do you dare with the rest?
And finally, the complete infographic: