If you habitually use the Google search console, old tools for webmasters (and if you should not) you will have seen some kind of strange errors, the so-called errors "soft 404" or 404 errors as Google calls them.
No need for hyperventiles, let's see what they are and, above all, how fix them .
What are soft 404 errors?
Basically they are pages that should have the error code " 404 – Not found " but they are actually pages 200 normal response, which show content, but not the one that the user expected to find .
Come on, let because a page looks like a Error 404 does not mean that it is . And Google thinks that that can upset, annoy, make feel bad or disappointed your visitors (poor things) so it warns you to fix it.
I do not mean you can not customize your 404 pages by adding a search engine or whatever but the HTTP header must be clearly 404 error code, or even 410, not another . And sometimes we lose our hand by customizing 404 error pages, even changing the HTTP headers, so that neither the user nor, above all, the search engine is able to identify it as error message 404.
A 301 redirect to the cover for example, is not a very common procedure either. If you do redirects 301 they should be to pages with similar content to those you had indexed and, for whatever reason, you decided to remove them. Google detects soft 404 errors redirects 301 to the cover of your site a very helpful resource, but Google considers a bad joke for the user.
Another reason why Google can show a soft error 404 is when a page, even if it exists, has what is called as " thin content ", come on, it does not give a shit, you've put a little phrase there or less.  In summary, soft 404 errors may be due to:
Pages that do not have the 404 error header and should.
Massive redirects to the front page.
Thin content .
How do I know if I have soft 404 errors?
Easy, Google notifies you, by email or directly in the search console, with messages like this …
to fix soft 404 errors?
The first thing to do is identifi if the pages with soft 404 errors are crucial for your position or, in which case it would be clear that you should solve it urgently.
But if they are pages that do not bring you traffic, and above their quantity in relation to the Total pages of your site is not relevant, you should not lose sleep, although it is always good to ignore Google.
Ergo, If the number of pages with 404 soft errors is large you should also fix it for not penalize your website in the SERP .
How do you know if the pages are crucial for your positioning?
You should be checking Google Analytics to know which pages of your website they bring you traffic and how much, and if not today is as good a day as any other to start doing it.
How to know if the number of pages with soft 404 errors is in a relevant number?
By simple mathematics if you web has tens of thousands of URLs and you have soft 404 errors in only a few tens, and they are not important, you can postpone this task for something more important, like taking the dog out or reading some old WordPress Help article.
But if we talk that they represent a relevant% of the total of your pages, let's not say if the percentage is two digits, then close the agenda and put it on when you can.
How do I solve soft 404 errors?
The strategy to be carried out to solve soft 404 errors would be as follows:
If the page no longer exists
Allow 404 or 410 errors if the page really is not and does not receive significant traffic or links . Of course, make sure that the response of the HTTP header is 404 or 410, not 200, easy using the Google search console tool called " Explore as Google " (we see it at the end of the article)
If the page is relevant, create a 301 redirect to a related and relevant page on your site.
And never make massive redirects of missing pages to the front page of your website. Or leave them as 404 or redirects 301.
If the culprit is massive redirections to cover in this case what you have to do is roll up and fix them by hand, well doing redirects 301 to pages with similar and relevant content from .htaccess or by using the (wonderful) plugin Redirection as you prefer.
If the page still exists
Yes you have pages that exist and should not return soft 404 errors first make sure that the page has some content, and when I say something I mean more than one line or phrase. And is that sometimes Google can show soft error 404 when a page has very little content, which I said before the " thin content ".
In this case the solution is simple: Write something worthwhile!
If the reason is that the page indicates that it is a 404 but its header says something else if its HTTP header returns the answer code 200 , make sure to change the HTTP header. How? Well the first thing you should do is check if your active topic has a 404 page, normally 404.php but I recommend you create one, whose header should clearly specify the HTTP error code to return, like this:
header ( "HTTP / 1.0 404 Not Found" ) ;
And then already the normal code of active theme pages, with their calls to loop etc.
Where do I see pages with soft 404 error?
] To identify the pages with soft errors 404 take advantage of the report offered by the Google search console and click on the button to see the errors, which will take you to a page where you can see your URLs with soft 404 errors, this:
Once on that screen identify at a glance, or one by one if you prefer, to see if you can detect what errors are due .
To fix them first click on the URL to fix and you will see a popup window with a link to page .
And yes, click on the link to see first hand what kind of problem is causing the error soft 404 which in the example that I showed you was a pijada of Google, that also happens, and that is in that page in the text is an error as if it were an HTTP error, and the Google bug should have thought that it was showing an error that was not. Come on, it's not an exact science, it can happen.
I fixed it by putting the conflicting text inside a pre-formatted code label and pushing.
But that was the anecdote …
The case of the result pages of search
To follow the example, the rest of the errors were true 404 errors of a search form that should return listings of a directory and, when not finding certain results, it showed a page with header 200 but that really did not have anything .
If you find this type of errors have easy solution simply add to your file robots.txt a few lines so that the pages of internal search results are not indexed, like this:
Disallow : / ? s =
Disallow : / search /
With what, in a robots.txt file type of WordPress would look like this:
Disallow : / search /  What do I do when I fix the errors?
Simple, go back to the soft 404 errors page of the Google search console and mark them as solved one by one.
Y without several you have solved in a stroke select your boxes and use the button above to take less.
Finally, if the pages are relevant for your positioning, go to the Google Console section Tracking> Browse as Google and request the correct indexing of each page solved.
Now what do I do?
Wait, wait, wait . Surely Google will soon give you some other soft 404 error or some other type that comes to mind. The important thing is that you regularly review the search console and your analytics they are there for something, to start for avoid disappointments and surprises that your website loses traffic and you have not noticed the reasons .
At the end of the day who orders in this is Google and we can give birth, but if we want to send traffic almost better to pay attention, unless you prefer to live dangerously clear
Then if you want to complain in the comments, you start giving birth to Google or whatever you think, that this is a free blog, but the reality is that if you do not have an SSL certificate, if your website does not use your url in HTTPS and you have some form with password, a store, payment of cards or similar your SEO could be seriously damaged
Why can not HTTPS penalize my SEO?
Google has already announced on its security blog that as of January 2017 showed will appear in your browser Chrome insecure web ads if your site contains some kind of non-encrypted data sending if it is not HTTPS .
In fact, although it will still show an icon generic, will precede the legend " Not secure ", " Not safe " in Spanish, to your url, like this:
How is an HTTP web different from an HTTPS?
It has no traffic security of data
Send the data in plain text
Load something faster since they send few data
Google does not have a special fondness in their efforts to make a more secure web
Much more security than HTTP  Send the data in encrypted format
Google rewards them with better positions , despite being somewhat slower
But … does SEO have any benefit in having HTTPS?
goes to benefit r in the SERP to the secure webs with HTTPS and that, in fact, is already a factor that take into account their algorithms.
Do you think little reason?
Well, he also has his stuff. I do not know if you've noticed but when someone visits your web in HTTP sometimes that traffic is not correctly identified and it is marked as " direct traffic " regardless of where it comes from, while visits by HTPPS are perfectly registered including its origin and reference.
Also, you should not underestimate the importance of the trust you offer to your visitors by offering more security in your we b , which should result in a reduction in the bounce rate a increase in the time spent on your site and, ultimately, a series of factors that will improve your SEO.  Do you want a sample? Look at this graph of how HTTPS websites have been increasing in the Google rankings lately …
There are many more SEO factors , of course, but you should not lose sight of them, especially if for Google it is so important to add a warning to your browser.
Which webs will it affect?
Automattic has already installed default SSL certificates in all WordPress.com blogs and you, what are you waiting for?  What do I do to avoid it?
you have no excuse since you have free certificates with Let's Encrypt so you're late.
I have long since, by default, always add all the websites that take forms or shop with HTTPS, and sometimes even those that do not, and then I apply WPO techniques to optimize them and thus palliate that bit of less speed, you do what you think but any notice from San Google is like to take it into account like it or not.
Have you ever done a Google search from your phone and the whole page you've arrived at has been covered completely with pop-up ads that do not disappear unless you enter your email or do what you're asked ?
Or you've probably seen the typical popup that appears when you start browsing for a page. Admit it, it's annoying, especially on mobile phones.
what it says :
Although the underlying content is present on the page and available for Google to index, the content may be partially obscured by a interstitial This may frustrate users because they are not able to easily access the content they expected when they clicked on that search result.
Pages with intrusive interstitials offer a poorer experience to those users that the pages on which the content is accessible immediately. This can be problematic on mobile devices where the screens are often smaller. To improve the mobile search experience, as of January 10, 2017 pages in which the content is not easily accessible to the user in the transition from the mobile search results may not have such a high ranking How could .
Gentle guys huh?
In other words, " get rid of popups that prevent users from freely accessing your content or we will lower the ranking of your page in our engine. search "
This announcement is one more of the Google campaign to make the web accessible and as user-friendly as possible from mobile devices.
And of course, if this announcement is made by me, or a shit portal , as if everyone would follow his life, but Google says it, and he is the one who gives and removes visibility and income in the network, so to go through the hoop has been said, and if you already know that Google will penalize your SEO, getting less results in the SERP (search engine result pages) if you have those intrusive interstitials .
On the other hand, for those of us who regularly consume content online, it can be seen as a victory , because it is true that some people go through popups, and often there is no way to get rid of them, so the browsing experience becomes frustrating, especially in digital newspapers.
But how Does this affect a web owner or a blog with popus that appear when browsing or blocking site content? Let's dig a little deeper to see how bloggers and web administrators can adapt to this new Google dictation.
For starters, why are there intrusive ads?
There are many services with WordPress plugins like MailerLite SumoMe and OptinMonster that offer a huge variety of popups or content blocking to improve the performance of subscriber lists.
Some of these plugins offer settings to configure the behavior of popups, such as when they will appear, how often, their appearance, or even so that only appear when the user leaves the web, as is the case of this blog.
But there are people who go hand in hand and completely block the content until the desired action is not achieved that is the goal of the new Google policy.
It is true that, badly that weighs us, use of that kind of intrusive popups it works, it grows the distribution lists which is why they are used, but they go against the new Google guidelines, and even the minimum respect for the Internet user, by the way, well look at that there are ways to get subscribers without giving a blow when they get to the web, let alone mobile phones .
I personally if I find one of those ads on my mobile I do not return and consequently I do not puke my readers with them either.
So, as you may have guessed already, I agree for once with the new Google directive, as long as they do not overdo it. Do we see what Google considers intrusive ads and so we are preparing?
Exactly what Google refers to intrusive interstitials?
The truth is that it is still unclear what Google refers to by intrusive interstitials but in the same article of your blog for webmasters show three examples of interstitials that might not be recommended for your website. These would be:
Complete interstitials (bad)
If a whole interstitial appears on the web, all the contents of the page are blocked by a popup that you have to close in order to access the content. This, obviously, makes the content not accessible at all for the user until he performs an action, which is when he can actually visit the page he wanted to see.
Of course these are the bad ones , and says Google that could negatively affect the rankings in the SERP.
The above examples are precisely those that Google is trying to make disappear, for now on mobile devices, as we know.
Y is that the real problem that underlies here, and that Google tries to combat, is the use of huge ads and interstitials that provoke in the user a refusal to surf from his mobile and that is the mobiles, and Many tablets, does not really have too much screen to sacrifice it in this type of ads, which however do not bother so much on laptops or desktops.
Did I say that I agree with this new Google policy? You should also.
And if you do not stop these abusive practices in the end users will not navigate from their phones, because people are not assholes and ends up getting tired of so much hindrance.
The most important thing to have in account, whatever the interstitial you choose for your website is that does not obstruct or prevent your users from accessing your website from a mobile device .
In view of which there are some alternative popups that we can use, allowed by Google, in our WordPress site:
Popups that serve to verify the age of the visitor
Popups to inform and accept cookies and other legal notices
Banners that occupy little space on the screen, As much as 15% of it
Banners in the sidebar or bottom of your site
Popups that fire when surfing but do not occupy the whole screen but only a small part
Popups that fire when the vision tante has already accessed the content and will leave your website
What you want if you do not mind that your website is not indexed by Google
These are the examples of good popups that Google shows us :
And the good news is that most of the WordPress plugins that offer popups that will penalize Google, from the bad ones, also offer the other type, from the good, so you should not worry, just take care to choose your banners well and redesign your content marketing strategies .
On the other hand, if you are forced to use the type of ads that Google will penalize, do it knowing that your ranking in the search engines is sure to fall into the abyss of invisibility.
I have only used two types of ads for a while, namely:
Adsense mobile banner, which they only occupy a 10% screen, and I do not believe that Google penalizes their own ads, does not it?
Subscription Popup that is triggered only when leaving the page, created with MailerLite and that does not is shown on mobile.
Popup when leaving AyudaWP (desktop)
Bottom banner mobile Adsense
So I think that, on the one hand, I do not make the blog profitable at the expense of the contents and much less of the users , and on the other hand, I do not believe that I will be penalized by Google, by complying – in my case by common sense – with its new guidelines for mobile ads.
If you have installed an SEO plugin like All in one SEO Pack or Yoast SEO you probably already have an XML sitemap but do you have it? configured correctly? Not only do we have to create an XML sitemap from our website, and add it to the Search Console and to Tools for Webmasters of Bing we also have to configure it well.
Search engines will not be guided exclusively by the information given in the XML Sitemap but it is your first map to your web, they will take into account your indications, will always benefit you and it will never hurt you to have it that's for sure.
So create a Sitemap XML is the first line of attack for the correct indexing in the SERP of the search engines, and configuring it properly is a fundamental task for any web administrator, but the default settings of the plugins are that, by default, and not they adapt to all existing webs.
In the sitemap you must include all the URLs in which there is content related to the theme of your website and that offer unique, valuable information and relevant for readers and, logically, also for search engines.
So, as a starting rule, the XML Sitemap should always include :
The cover of your website most importantly, the gateway to your site.
Pages : your invariable and unique content that it defines you and explains what you are, what you do, what you offer, what are your values?
Entries : your periodicals, in which you offer valuable information to visitors to your website about the content of your sector or business.
Taxonomies : those that serve organize and rank your content, such as labels and categories.
Also, depending on the orientation and segment of your website, the XML Sitemap can include :
Videos : indicating the duration, content category and audience classification
Images / Attachments : specifying the metadata that identifies them
Mobile content : especially if you offer special pages for old mobiles, but also if you have defined a precise mobile strategy.
Topics in the forums if you had them.
Custom content types such as projects, portfolios, etc., if they are relevant to your topic and SEO strategy.
Author files necessary for Google's authoring algorithms.
Additionally, if there are URLs that you want to add to the Sitemap and you have not generated them with WordPress the plugin allows you to add them manually and configure their parameters.
What NOT to include in the XML Sitemap
It will depend a lot on your content strategy but as a starting rule the XML Sitemap should not include:
URLs with duplicate content.
URLs of attachment pages automatically generated by WordPress.
Files by date.
Taxonomies self-generated by the theme or plugins that do not offer organization or content hierarchy.
Additionally, you can also manually exclude URLs, even if you have indicated that they are included, indicating the ID or slug of the same.  59003]
Update frequency of the XML Sitemap
An important parameter, that the search engines will value, will be the frequency with which your URLs are updated. The plugins that allow you to configure these values offer you the following values:
Do not overwrite : Which will use the default values of the plugin. The default settings are usually for blogs so as a rule do not ever leave it like this.
Always (always): Ask the crawlers to visit your URLs as often as possible, every minute if possible. Configuration suitable for sites with many news that are updated very often, such as digital newspapers of the first order.
Every hour (hourly): You want the bots to visit you every hour. Suitable for news sites that publish new content several times a day.
Every day (daily): To be visited once a day, ideal for blogs that post a daily entry as much.
Each week (weekly): If you update the blog from time to time it is a good configuration.
Every month (monthly): Typical for static websites without a news section or blog, for crawlers to check if Every year (yearly): For exclusively static websites and landing pages ( landing pages ) that never change, but that you want Google to remember that exist.
And now the usual doubt arises what frequency do I assign to each type of URL? Of course, you want the search engines to visit you the more the better. However, many visits from the trackers does not mean that they will position you better in the SERPs.
In fact, the algorithms of crawlers could " think " that you cheat them if you make marks, for example, a frequency always and do not update anything from your content never or you do it very infrequently.
The rule that you should always apply with the search engines is not to lie to them or try to cheat them because they will catch you and they will penalize you if you generate a consumption of their resources inadequate to the result they will obtain. Google and Microsoft are million-dollar companies but they did not get rich by being fooled, and they are very jealous of the money they use to manage their tools.
I always recommend the universal rule of … " It makes life easier for search engines and you reward, complícales the task and you will be penalized . "
With this in mind, you must assign a frequency appropriate to the reality of each type of URL that you include in the XML Sitemap, being honest with your settings.
For a blog like WordPress Help a suitable configuration would be More or less like this:
Portada : always because I publish every day, sometimes several times, and in many occasions I modify titles and extracts of the entries, with what what appears on the cover You can change . Also valid would be the value hourly .
Entries : hourly for the same reason above, since it is quite usual to modify entries once published, to correct errors, add links, provide more content that comes up with the conversation with readers in the comments.
Taxonomies : as they show the file of the entries should be the same parameter you use for them, in the example that we are following hourly .
Pages : daily | weekly | monthly | yearly any of these values, it will depend a lot on how often you modify the information of your pages. When in doubt put the same frequency as for entries, although a reasonable value, even ambitious, would be daily .
Author pages : the same frequency that you establish for taxonomies, being a file of entries.
Above all, keep in mind what we are talking about, how often the URL is updated, how often it shows new or updated information.
So you must clearly distinguish the archival pages, like the cover page and taxonomies, of the entries and pages. The first ones will be updated whenever there is new content, the second ones only when you modify them independently. Keep this in mind when defining frequencies.
XML Sitemap Priorities
One parameter of great relevance is the priority we assign to each URL in our Sitemap. The available settings come in numeric format of type: 1.0, 0.9, 0.8, and so on up to 0.0, and always include the option Do not overwrite to use the plugin's default values.
Although the value is of this type then it will be displayed in the XML Sitemap as 100%, 90%, 80% and so on.
This is translated in which we are going to tell search engines what percentage value each URL of our website has in SEO of our entire site, that's nothing.
Come on, you have to decide what value has on the total weight of the positioning of your website each type of content or file difficult decision where they are or not?
My advice is that always, always, assign the value 1.0 (100% ) to the cover as a fundamental element of the SEO of your website (normally) since it contains the eta title main and the most relevant and up-to-date information on your site.
For the pages you must apply the value 9.0 (90%) as they must always contain absolutely relevant information about what What are you offering?
If, in addition, you publish entries with valuable content, that you use to reinforce your positioning you assign them also the value 1.0 (100%) or as little 0.9 (90 %) or 0.8 (80%) since the search engines feed mainly on relevant and updated content.
From here there is no fixed rule apart from not assigning very high values to the rest of the URLs except specific strategy on some type of content (video, images, etc.) basically so that they do not compete with your main URLs (cover, pages, entries).
Basically, what you are saying to Google and Bing is where you publish your most relevant content with your theme which you prefer to position in front of other URLs in case of doubts or need of saving of resources.
More parameters to take into account in the XML Sitemap
, our beloved WordPress plugins also offer us other interesting parameters to configure, and the main ones are the following:
Create a compressed XML sitemap (gzip) : Believe it always, in fact the crawlers read them more faster than standard.
Notify Google and Bing : Here the plugin sends a ping to the crawlers when your sitemap is updated so they can see what has changed. I think it goes without saying that you always activate it.
Generate the XML sitemap dynamically when you publish new content: Do I really need to tell you whether to activate it or not? Ok, yes.
Schedule updating of the XML sitemap : This is in case you want to specify a specific time in which to update your sitemap. This is because the creation of the sitemap, on websites with many URLs (thousands), can consume many resources of your server, and it may be better to choose certain hours to avoid slowing down your website if you do not have a powerful server. If you use it you must disable the automatic update when you publish new content, for obvious reasons.
Prefix of the site map : By default the prefix is sitemap so your XML sitemap will be will call sitemap.xml . You should only change it if there is a conflict with another sitemap
Create indexes of the site map : If you activate this the sitemap will not initially show all your URLs, but it will be a kind of menu with links to other sitemaps , organized by type of content (pages, entries, taxonomies, etc.), in which the URLs of each container will be. You must not activate it unless your website contains so many URLs (the rule is that does not contain more than 50,000 URLs and does not weigh more than 10 Mb ) that slows down too much the visualization of the sitemap ( Note: the plugin Yoast SEO creates the sitemap with indexes by default, without the possibility of changing ). What has been said, ideally, unless you have many URLs, is to display it directly, without indexes, to facilitate browsing and indexing the crawlers, without having them visit several URLs to see the structure of your website. If you need to create the index the plugin All in One SEO Pack creates it with links to the compressed sitemaps of each type of content, much more efficient and fast loading for crawlers.
Add link to the virtual robots.txt file ]: WordPress always offers a robots.txt virtual file. If you are going to create a file robots.txt own (with All in one SEO Pack you can do it easily) do not activate this box, especially if both are going to be in the same route, usually in the root folder of the site . If you are not going to create your own file activate it, it is better than nothing.
Add sitemap in HTML format : The Google XML Sitemaps plugin offers you this option, but it is not necessary. The normal xml Sitemap offers the necessary, basic styles for the crawlers to read them correctly.
Change the sitemap route : Another setting that allows the Google XML Sitemaps plugin, very useful if not the root folder of your site does not have writing permission, allowing you to save the sitemap in any other folder.
Sitemap with indexes (Yoast)
Sitemap with indexes (AIOSP)
If it has there is some doubt put in the comments and we all solve it.
NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.
As of April 21, 2015 Google will penalize any website not adapted to mobile or in other words, those web sites without a design responsive adapted to mobile devices.
As they inform in many webs, Google is not going to erase of the web to the webs that are not adapted to mobile – as they walk some saying out there – but yes that will penalize the designs not adapted or that do not have an adapted version
And it is not that Google has is a logical action, in view of the incredible increase in the use of devices such as tablets and smartphones something that anyone can check in the statistics of use of their website. Or as indicates the official Google search blog …
"As more people use mobile devices to access the Internet, our algorithms must adapt to these patterns of use. In the past we have made updates to ensure that the websites shown are properly configured and are visible on modern devices. We have made it possible for users to find friendly pages for mobile devices and we have introduced indexing in applications. Today we announce two important changes to help users find more mobile-friendly content. "
What do I do to know if my WordPress complies with Google's adaptability requirements?
Do not worry, it's very easy, and it's best to use the same Google websites. The first thing is to visit the website of Google Mobile Friendly . In it you will find a simple and quick guide to check if your site is adaptable.
The first step is to go to the mobile optimization test page . Enter the URL of your site and, after a few seconds, you can check whether your WordPress is responsive or not.
What you get is a results page that, although less pretty, it's much more useful, because it gives you information about those problems you have to solve and even how to do it.
WordPress without mobile errors
WordPress with mobile errors
Another interesting site, also from Google, where you can find out if your site is responsive in addition to another heap of very important information about the speed of your web and how to solve the problems of access and response, it is Pagespeed insights . In this case, in addition to checking the adaptability of your WordPress you will get a series of good tips to improve your speed in both mobile browsing and desktop.
How do I make my WordPress be responsive ?
If your site is not adapted, or contains errors, and you already have fear in your body do not get upset, nothing happens. Fortunately with WordPress it is very easy to have a version adapted to mobile devices, or in other words a responsive design .
If the WordPress theme you use is not responsive check if you have any update adapted to mobile . If so, review the modifications you have made and save and update them. Go back to the section above and check again if your WordPress is now optimized for mobile.
Otherwise, search and install a WordPress theme that is responsive and, after reviewing the customizations, and All necessary scripts, that you had in the previous topic, install a responsive theme before April 21st. There are many issues responsive increasingly, both in the official repository and specialized developers, but always check before:
In the official repository you have the filter called " Adaptable Design "( Responsive layout in English), select it and then click on" Apply filters "to display the themes responsive .
On the websites of other developers look for those that are responsive as for example in Elegant Themes
In the case of Webmasters tools, which is not a little, you have a link to access your account, but with Adsense it is another to sing, this is pure gold. Click on the button to manage ads and …
It takes you to your site, where it suggests where to place optimized ads. You just have to click on an icon with the + and it will place the suggested space, and you can add more in the same place if you wish even. In any proposed ad, you also have an icon in the form of a mechanism to choose the type of ad.
When you finish adding classified ads by clicking on the top button of " Save and activate " and in about minutes you'll have your Adsense ads generating revenue (few, you know) for your site, and all without touching a line of code, in the simplest way possible.
But not everything ends here, you can at any time go back to manage ads to add them, change them, remove them, whatever you want.
Additional note: if you stop using the plugin before deactivating it and deleting it sign out in Google from the plugin settings page.
NOTICE : This publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.
The general concept, which break down in ABInternet is that the dynamic element is being promoted in the content positioning, in contrast to the traditional static positioning of the links.
But in all this new scheme, to move content must first be generated although these have a subsequent feedback also at the origin of the same, and this constant is reflected in the following graphic that illustrates the article. , of course, is WordPress and its ability to create, dynamize, disseminate and position content either through references or trackbacks, or through socialization on social networks.
And if there is something clear is that content on social networks are shared because they were first created somewhere and this " part "there is no better way to manage it today than WordPress, did you have any questions?
And how does this new SEO dynamic affect my content creation practice using WordPress ?, basically in being aware that he has The current situation does not involve the dissemination of links between websites, but through social networks.
For this you must never forget to make it as easy as possible for visitors to your website to share your content on the social networks that help the most, for thematic or effectiveness, to your search engine positioning by attracting traffic, which is the main variable introduced by Google's new algorithms, in addition to the authority, branding, content, mainly – as not – through Google+ profiles or Twitter Cards incidentally.
NOTICE : This publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.
Google Tag Manager or Tag Manager is a powerful tool of online marketing and web analytics created by Google through which to define labels, rules and macros through which to define and track email campaigns marketing, remarketing or Adwords, by example.
The process to include your site in this powerful tool is simple, and in WordPress we have several ways to do it .
… Add Google Tag Manager to WordPress …
The first step , logically, it is to access the web of the administrator of labels, in http://google.com/tagmanager we accede with the button of " Sign in ", that normally will be associated to our existing Google account.
In the first screen you just have to click on the button " New account " to start.
Next we introduce the name of the account:
And we created the container, to which we put the name that we want but that helps us later, and most importantly, the domain or domains:
Pressing the continue button will ask us to accept the terms of service, we accept them:
In the next screen is already offered the necessary code for the connection between our website and Google Tag Manager :
and here comes the good and the different possibilities. If you choose to insert manually just open the file header.php of your subject and insert the code after the tag how in the following capture: ]
Once you save the changes you already have the container in use and you can start creating labels for that it suggests the usual …
If for some reason you prefer not to add the code manually there are several plugins that help you in this task, and these are some examples:
WP Google Tag Manager : you install the plugin and in the page of settings you put the identifier (ID) of the container created, type "GTM-XXXX", which you'll find in the first line of the code that Google Tag Manager generates
And that's it, basically. Effectively, the container is created and your WordPress connected to the Google Tag Manager but it does not really help if you do not create labels, rules or macros, which is the part you must define or yourself or an authorized partner of Google the one that takes your marketing campaigns.
The process is simple but the decision making, based on your online marketing strategy is something else, which escapes the purpose of this article, even from this blog.
If you want to learn more about how to create campaigns, labels, etc. in Google Tag Manager I recommend some reference links:
You can also basically guide yourself with the video introduction to Google Tag Manager:
AVIS O : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.
The security of a web is fundamental, and one of the most attacked sites in a WordPress installation is the access screen, and if not it installs Wordfence and you can check yourself the amount of attempts of brute force attacks that are received daily if your site has some popularity.
It is for this reason that it is worth evaluating incorporate one of the latest security technologies: the verification in 2 steps .
This method, already used by such popular services as Google and Dropbox besides – surely – your online banking, requires that you enter to access, in addition to your user and password, an additional code that will be provided to you by mobile phone or other methods.
If you are committed to the security of your site there are several ways to have 2-step verification in WordPress v let's see some …
Nothing else, just recommend you try it, because improves WordPress's many whole security.
Some time ago I shared a method whereby with a bit of code we could import Google+ content into WordPress but let's curl the curl, cover all the possibilities and, on top, do it the way As simple as possible.
For our WordPress entries to be published automatically on Google+ we have a plugin (surely more) that automates this task:
Otherwise, publishing as WordPress entries each new Google+ post is also simple , and here we have two plugins to choose to get it: