SEO in WordPress. Everything you need to know … or almost • WordPress Help

 seo wordpress

Let's see the important aspects about seo in WordPress. And when I refer to SEO, I'm talking about on page or how WordPress is structured in terms of search engines.

There are many things to keep in mind when we create a website and its content such as links , titles, descriptions, images, etc.

In this guide we are going to touch from the most basic aspects, to some more complex ones.

Are you ready?

Well, let's go to it.

What you need

  • Have your WordPress installed.
  • Install WordPress Seo by Yoast .
  • You want to learn and you sure have them.

Permanent links

 permalinks wp33 ]

The permalinks or permanent links are the way in which the url addresses of the web appear.

It is cleaner to see a url of the type:

http://miweb.com/contacto/

What to see it like this:

http://miweb.com/?p=123

Well you know that this is the first thing you should do when you install a WordPress.

Eye: If your website has been working for a while, I do not recommend doing this action, since your urls are already indexed, they have linked you from other sites and you may lose that positioning

To modify how the links of your WordPress appear, you must enter Settings Permanent links and choose the one you like the most.

Personally I like the Entry name or Post Name .

Titles and descriptions

Something very important to keep in mind are the titles and descriptions of both the homepage, other pages, entries, etc.

 Snippet Google

This one is the snippet that appears in Google results when you search for WordPress Help.

If you do not configure this properly, you will get the first paragraph of the page or article and you may lose visits

His is to optimize it to our liking and of course playing with the keywords that we want to position.

Which ones should I configure?

  • Main page: It is very important, since it is what people will see when they search your web in the search engines.
  • Other pages: They are equally important and you have to configure each one.
  • Entries: Each time you write a new article, you must fill in (if you want) the parameters title and description.
  • Categories and tags: If you want to index the categories and labels, it is important that you also configure them but you want to have duplicate content problems. In my case I do not index them in some blogs and I am aware that I miss some visits. But it's my decision.

Okay … but how do I do it?

 Title and description seo

As I said before, we must install the Yoast seo plugin or similar.

I install this one because I like it more. But since there is nothing written about tastes, put the one you want.

Main page and rest of pages

The plugin creates some sections below the page editor, in which we can configure the title and the description.

I personally only fill in these 2 parameters and pass the keywords, given their importance to this day.

Entries

As with the pages, you will find the section below each of them.

Categories and labels

With this plugin we also appear to fill in those parameters when we create a new category or label.

Images

When we upload an image to WordPress, we can fill in parameters such as the title, the alternative text, the description, etc.

It is very important that you fill in the first 2, title and alternative text, because you will also receive visits d e search engines

And as is the competition, everything that is to gain positioning and visits is good.

Sitemaps

Sitemaps or maps of the site, are some pages in which all the content of our site appears It is very important to add them to search engine webmaster tools such as Google, Bing, etc.

This is so because every time we publish our new content, we will be warning the crawlers that we have fresh content for them. to index it.

I've known people who after years with web pages, have not used webmaster tools and it's the first thing to learn to use.

I'm not going to explain how they work, but you can see a guide on the Google I did here .

If we enter the seo plugin and go to the section of Sitemaps we can see a box that says ] XML sitemap . [19659006] If we click, we can see the maps of our site from the pages, articles, categories, etc.

Now you must add them each to the webmaster tools of the search engines.

Microformats and structured data

A the best you've never heard of it or it sounds a bit, but you do not know what it is.

It's okay, I'll explain it to you.

Microformats are a way to label or differentiate certain contents of your web

When we make a new page, it is created by containers that vary their shadow depending on the version of HTML that we use.

For the eyes of Google, they are simply containers full of images, texts, etc.

Now there is a way for search engines to understand what each container means and that is done through microformats.

It is basically indicating on the web what an article is, what is a person, a header, a product and many things more.

Those who we have opted for WordPress, we have done it by using an easy to use and manage system, so we are not going to write code and modify our website.

The only thing I want to say is that when you go to buy your next template, do it with this in mind.

A well-structured internal website will help search engines understand your content and it will be beneficial for you when it comes to positioning yourself.

Duplicate content

If there is something that affects the indexing of your WordPress is the duplicate content.

WordPress is great, but I have found many problems of this type.

Today most can be solved from a plugin or with a bit of code . But you have to dedicate a while.

When I refer to duplicate content, I mean that 2 or more pages have the same title and description, but with different content.

If you go to webmaster tools and look inside Search appearance HTML enhancements You'll see what I'm talking about

If you do not have anything, I'm happy for you

Duplicate pages

When we already have several articles and the page mode 2, 3, etc., start to appear, it can harm us as duplicate content.

It used to be fixed from the robots.txt file, but now it's much easier

Inside the seo plugin by Yoast and in section Titles and Meta Tags there is a box that puts Noindex subpages of files .

If you activate it your problem will be solved

Parameters of url [19659006] Another of the "joys" that I have found is the content duplicated by url parameters.

It is another type of duplicate content, but due to the parameters that are added at the end of an address.

For example , when we use the WordPress commenting system and there are comments, we usually create urls of the following type:

http://miweb.com/titulo-del-articulo/?replytocom=100

This is a nightmare, given that each url will be indexed in Google as a new page and of course it does not favor you at all.

Imagine an entry with 200 comments …

If you want to see if your WordPress is going through this, enter the webmaster tools, Trace Parameters of url .

Solution

Here we can do 3 things:

1. From where we have seen these errors in Google tools, we can give the box next to and edit those parameters.

Tell Google that if is influencing the content and will stop taking them into account .

2. From the robots.txt file (I like this option more) put the following:

Disallow: *? Replytocom

But remember to do it with each duplicate parameter.

3. Use a system of alternative comments like Disqus but it will only be for that parameter, because there can be many.

I have found them of the type:

replytocom, share, action, etc … [19659101] Site speed

Today, your site is fast, it's almost as important as the content you write.

First, because people see a slow page and at 2 seconds it's already being pirated. And the second because Google wants fast pages and if yours is, it will compensate you for it.

The hosting

A good hosting can make your site increase visits and is something that I I have tried it myself

Do not go to a cheap or free one to set up your website and less if it is to make money or for the company.

Find one that is either specific to WordPress or that they know is going the thing.

If there is something important that the hosting must have, it has compression enabled. This greatly improves the loading of the web.

The theme or template

The theme is what your visitors and Google see and must be fast and well optimized. A good template can make your website fly.

In the time I've been making web pages, I've tried templates from most of the sites that sell them on the Internet and I can tell you that there are differences in both optimization, speed and other things.

I have changed for some time that are going very well. But I do not want to make hype. If you ever enter my blog you will see it.

If you are looking for an HTML5, design adaptable to mobile phones, tablets, etc., compatible with microformats, etc.

The images

Many people upload images as they are taken from the Internet or purchased. Grab a 1000px image so that after WordPress reduce it to 500px.

I tell you that it slows down a lot WordPress and I'm going to make you 2 recommendations:

  • You are using WordPress and he has a great image editor that with 2 clicks, reduce them in a moment.
  • Use an image editor and change the size before uploading them.

Use a cache system

There are very good ones that compress your web and frisk it. [19659006] If you read WordPress Help you have probably heard about WP Total Cache and WP Super Caché .

It is recommended that you install some and speed up your site.

There is this and I hope it is useful.

Let's see if I make an article to accelerate the speed of WordPress with very good tricks.

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say that we have not warned you.

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HTML5 galleries in WordPress 3.9

WordPress is getting closer to using the standard HTML5 and in the new version, WordPress 3.9 it is already decided that will use HTML5 also for the galleries of images .

Once the change is active with the new update, if you are a developer and want to maintain compatibility with the above you can do it in two ways :

The code to overwrite the parameters of the label described in the second method would be something like this:

The best thing about this second method of adding backwards compatibility is that it also adds forward compatibility, that is, that you can use HTML5 markup in the galleries right now, before WordPress 3.9 comes out .

Convert WordPress to HTML5

If you want to convert your WordPress theme from XHTML to HTML5 let's see step by step how to do it. The advantages of using HTML5 have mostly to do with a more human and easy to read website, for browsers and also for search engines.

In fact, Google will thank you for using the already standard tags HTML5.

In this tutorial we are going to convert the following files:

  • header.php
  • index.php
  • sidebar.php
  • footer.php
  • single.php
  • style. css

These files are the basics of any WordPress theme, the rest you can adapt based on the premises of these, which are the fundamentals.

1. HTML5 Base Template

The basic HTML5 structure is based on tags like header footer nav section and ] article which, in English, are much more self-explanatory than the structure by " div " of XHTML.

A complete example would be this:

One file header.php type would be like this:

If we convert it to HTML5 it looks like this:

The only element maintained in the conversion would be the tag div which you can replace with the new section if you wish.

Another possible change would be that in HTML5 the tags script and link are used. So you can remove type = "text / javascript" Since any browser will consider the tag script as JavaScript unless you specify the type. Also, you can remove type = "text / css" from your label link for the stylesheet.

3. Convert index.php to HTML5

To not put all the code possible, we refer to the basic tags to be modified in a file index.php base, which would be like this:

At this point what there is Note that in HTML5 section replaces div entries that article replaces div posts and that aside ] is what is used for our sidebar.

A complete index.php would be something like this:

A simple sidebar.php of this style:

It happens like this in HTML5:

As you see the important thing is to change the div by aside which identifies it as such.

Again, this is simple, going from something like this:

to this other in HTML5:

6. Convert single.php to HTML5

Here, starting from a file type single.php in XHTML like this:

Y con esto ya tenemos un tema WordPress casi completo en HTML5. A partir de aquí podemos usar las etiquetas HTML5 como hemos visto en los archivos anteriores sobre el resto de los que use tu tema. Por ejemplo, el fichero page.php usará la misma estructura que single.phppara archive.php nos basaremos en index.php y así sucesivamente.

Aquí te dejo unos interesantes enlaces para aprender más sobre HTML5:

Esta guía es una adaptación del tutorial creado por WP tuts

AVISO: esta publicación es de hace dos años o más. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Luego no digas que no te hemos avisado.

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SEO microdata in WordPress

Although you do not have to go crazy with SEO and at the end of everything what's important is the content original and valuable we must not lose track of everything that helps to better position our site in the search engines, and microdata is a contribution that you should not underestimate.

The microdata are codes that allow a webmaster to create custom elements and apply attributes and meaning to them. Let's see, I still have not explained myself, let's see a case …

For any human being that is a person's name, but for machines it is not so obvious, as it is not they will know if it's a street name, a company name, they do not even know it's a name, they're just letters. It is information that you do not have Schema.org and you should provide, no doubt.

Well, with HTML5 microdata we "tell" searchers what they are those letters, what do they refer to? With this new concept of microdata, on the rise, search engines will have more information on how to index the information you provide, knowing if that type of data are addresses, products, people or what. Come on, that adds points in SEO.

Well, if you want to start working with the HTML5 microdata you can do it in the simplest way, with a fantastic WordPress plugin: Microdata for WordPress .

Once downloaded and activated what it does is add a new button in the WordPress editor that, when pressed, offers you a series of possible microdata (schemes) to choose from , then, fill in the necessary data to give "meaning" to the publication, to include the microdata related to the chosen scheme.

Once the fields are completed, when giving the " Save changes " button is added to your entry with a code in brackets, which contains the microdata.

A series of default schemas are defined, and you can not add more, but you can add or modify fields of each scheme by modifying the file types.php from the "classes" folder of the plugin, now, do it with caution.

If you have any doubts about the use of the plugin, here is a video that shows how it is used … [19659003]

You can download the plugin at the following link:

[download id=”138″]

Let HTML5 be with you!

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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2,400 double-sided blu ray to store a year of the WordPress community • WordPress Help

If you wanted to store all the publications created in a single year by the WordPress community you would need 2,375 double-layer blu ray discs, that's nothing.

This is one of the data that have compiled in Broadband Choices and have included in an interesting infographic in which, among others, you can read these interesting data:

More than 10 WordPress news 3.3

Well, since we already know that WordPress 3.3 will be for November 15 I think it's time to start glimpse the novelties that await us which will be very interesting.

There is still a long way to go in the development, which today is at 30% but we can see interesting improvements, I'm sure you'll like it.

Let's see them …

1. Improvements in the multimedia loader

Finally, it seems that after many requests (and almost crying for me) in WordPress 3.3 there will be a major remodeling of the media loader adopting Plupload [19659010]a system developed by the people of TinyMCE that will involve huge advances, many already using HTML5 in the loader . Advances such as "drag and drop", automatic resizing, filtering by file type and much more.

I look forward to it.

2. First Steps Guide

This is going to be very useful for beginners, as soon as you install WordPress you will be shown a guide in which you will be encouraged to make the first important configurations.

Of course, you will always have WordPress Help but surely the new ones in WordPress will be helped by an introductory text that, in addition to welcoming them, tells them the first steps in their newly installed CMS.

3. Adaptive Desktop

If you use an iPad, you'll know what this means. And the WordPress administration area is great, but it is not adapted to all kinds of screen configurations, let alone tactile interface devices. Someone will tell me that the mobile version of WordPress already exists, but you will be with me that it leaves a lot to be desired and, at least from an iPad, despite its shortcomings, it is more effective to use the normal administration interface.

adaptive desktop version the administration area will recognize the screen and device configuration and will offer a version that adapts to it, not only in appearance, but also in functionalities and modes of use.

4. Improvements in the admin bar

To what you have already noticed that from WordPress 3.2 the admin bar introduced in version 3.1 does not adapt as it should ?. In fact, by default it is not active in the administration area and the reality is that it requires the same for such basic things as writing a new entry. In fact, from WordPress 3.2 the ideal is to activate the bar also for the admin area always.

Well, WordPress 3.3 is going to solve this and some other detail, because it is no longer understood the administration area without the admin bar, and the changes will go in this direction.

5. Performance improvements

Come on, this is not a novelty but something mandatory, and demanded by everyone in each update, and that is not always true although the truth is that it is being met reasonably except on rare occasions.

Currently there are some internal aspects that do not contribute to the best possible performance in WordPress, such as the fact that "pretty permalinks" require several redirections something really meaningless. And things like this and some more will be modified to improve internal performance and reduce consumption and requests to the database.

6. Language packs

If there is still something manual still in WordPress, one of these things is change the language of the same WordPress even plugins and themes. This seems to be solved by integrating a language installer. I think it's a great idea, and it's easy to apply.

7. Child themes in the repository

As with frameworks, from WordPress 3.3 you can install child themes something that is now even complicated to load into the official WordPress.org repository.

8. Permanent widgets

You have already suffered more than once that bitch that means that when you change the subject you disappear the widgets that you had well organized in the previous topic. Well, this is also going to be fixed in WordPress 3.3 and now your widgets will still be there in the sidebar of the new theme when you change it.

9. Remove administration notices

The truth is that there are many ways to avoid the appearance of updates notifications and other administration messages, through plugins and hooks, but from the new version you will be able to decide natively not to appear this type of messages .

10. Improvements in the settings and the Meta API

I do not know what changes there will be in this respect but we are also working on it. I'll go on discussing the advances.

11. Background updates

I already talked about WordPress updating in the background like Chrome or Mac OSX. This will be a great advantage especially for webmasters who carry many client sites.

Well, it seems to be good WordPress 3.3 do not you think ?. Personally, the most anticipated change is that of the media loader. Which one do you think best of these 10?

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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HTML5 template to develop WordPress themes

If you are looking for a template from which to develop your WordPress themes that is HTML5 be well documented and with a clean CSS you will surely love it Bones . You can use it to not have to write the base of your topics and have an incredible starting point for your developments.

Also, it is not a new thing that has just come out, it has 9 versions and growing. If you dare or want to try Bones you can download it here .

WordPress HTML5 Plugins • WordPress Help

Now, with the approach of most modern browsers to HTML5 it is necessary that more and more plugins that adapt to this new – and revolutionary – standard appear. So far there are not many so here you have all the ones that I have found with a description of what they offer. Of course, it is advisable to update or change to an HTML5-compatible browser here is a comparison .

As you can see there are not many, but soon they will be legion. I hope this post has been useful to attract your attention to the importance of HTML5 and, by the way, to know some good plugins.

WordPress in HTML5 • WordPress Help

Well yeah, that's nothing more and nothing less what Enric Enrich wants in passing all the code from WordPress to HTML5 . I do not lend him the profit, of course and, honestly, I do not think he's going to do it, besides that if he ends up encouraging what I recommend is that he join the development team and let him take care of the rest of the developers. [19659003] Because the idea is good, what is not so much is to approach it as a personal concept, why? Because WordPress is not a personal project, it belongs to the community . Another thing is to make a theme in HTML5, as he did with TwentyFive but to stand as a "personal" goal to pass WordPress to HTML5 seems to me, not madness, nonsense, and forgive me for being so sincere.

So, Enric, my advice is that you think about it, and concentrate your efforts on – one of two – join the WordPress development team, collaborating with the code, or develop topics in HTML5 which we will all appreciate. But come on, that's my opinion, that I do not want to discourage you, only that I see it from another prism.

By the way, Enric, if you read this, to see if you put a feed to your blog, that neither Google Reader recognizes it and there is no way to follow you except on blogs.gov

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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all new tags • WordPress Help

HTML5 comes with a good amount of new code tags so if you are a developer or just want to start to know them point, each item in the list is linked to the description page and how to use it: [19659002] Very soon you will start to see them everywhere, WordPress and its themes included, so take note, there are important news, especially keep an eye on the tags