I always recommend WordPress to create dynamic and easy to update websites, and SEO is one of the bonuses that end up convincing anyone. That WordPress is a content manager that improves positioning web thanks to its structure, its plugins, well-designed themes and blogging is something known, but it never hurts to put it in figures and real cases.
Something like this is what they explain in Points Group that they received the order from a client that, after hiring a programmer to design a static website, without a content manager, they saw a debacle in traffic as can be seen in the following graphics before and after:
The web looked great , and the keywords in principle were well defined and configured, but the reality is that the site went down scandalously in all traffic measurements and reach .
What the people of Points Group did, how can you imagine, it was install WordPress and a couple of plugins that will dynamically generate titles and descriptions . Of course, this can also be programmed by hand but with WordPress it is much faster and, above all, it does not require any subsequent modifications, everything is done at the moment from the CMS.
What happened? that quickly the web regained lost traffic with the same content and a few redirects later from the hand-programmed pages to WordPress taxonomies.
But the thing did not stop there but, very wisely, the client was recommended to take advantage of the virtues of WordPress as a content creation tool indicating that they would use the blogging features to generate entries in a habitual way, at the beginning only 2 publications per month . The result ?, the web far exceeded any previous traffic statistics .
Unfortunately, the client stopped publishing regularly (2 monthly entries) for work reasons, and the traffic went down a bit, however the web just lowered traffic to blogging prices levels.
What can we learn from this real case?
- WordPress is a CMS that by itself improves the SEO of a web.
- If we update the web in a consistent way WordPress shows all its potential, improving even more the positioning and traffic of the site.
- Use WordPress.
If you have a similar case, tell it 🙂