#BarnaEncendida The online marketing event of the year

If you want to be up to date and learn the new technologies and trends in online marketing you can not miss the event #BarnaEncendida that will be held on October 26.

If you are an internet professional, work in a media agency or belong to any company for which digital strategy matters in your process of growth and sales you can not miss it.

 Click to get your free ticket

Organized by SiteGround, the free access event offers a day to learn the latest trends in online marketing , social tools and WordPress applications for business .

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<h2><span id= Why attend? [19659008] Learn about the latest trends in digital marketing

Listen to some of the best speakers talk about the latest trends in marketing and entrepreneurship and get ideas to take your business to the next level.

Generate new business opportunities for you company

Meet potential partners, customers and friends and create new business opportunities for you and your company. Be part of the most vibrant communities of the most popular Open Source CMS.

Take advantage of the knowledge and experience of great experts

After each presentation, during the Coffee Break and in the Networking session you can talk with the experts and solve your doubts and problems with them to promote your project.

 Click to get your free ticket


Act as master of ceremonies Fernando Puente 20 years old of IT experience, 14 of them in online media and since 2007 with WordPress platforms for their own media. Fernando is the technical director for Chapman's Strategy where they manage, thanks to WordPress, more than 10 million visits per month, worldwide and in five languages.

The speakers will be the following:

] Fernando Muñoz

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<p> <a href= @senormunoz www.senormunoz.es

SEO consultant, specialist in search engine positioning and projects Internet. Member of the SEMPO (Search Engine Marketing Professional Organization). Founding partner of Mr. Muñoz Consultores and participates as a speaker and trainer in numerous Online Marketing conferences and congresses.

Joan Artés

 joan-a-300x300 "width =" 300 "height =" 300 "srcset = "http://bootstrapx.com/wp-content/uploads/2018/06/joan-a-300x300.jpg 300w, https://ayudawp.com/wp-content/uploads/2016/10/joan-a- 300x300-150x150.jpg 150w, https://ayudawp.com/wp-content/uploads/2016/10/joan-a-300x300-160x160.jpg 160w, https://ayudawp.com/wp-content/uploads/ 2016/10 / joan-a-300x300-240x240.jpg 240w, https://ayudawp.com/wp-content/uploads/2016/10/joan-a-300x300-60x60.jpg 60w, https: // ayudawp. com / wp-content / uploads / 2016/10 / joan-a-300x300-184x184.jpg 184w "sizes =" (max-width: 300px) 100vw, 300px "/> </p>
<p> <a href= @joan_artes www.artesans.eu

Organizer of Meetings and WordCamps of the WordPress community in Barcelona Work in Artesans by Omitsis as WordPress Captain developing large web projects using WordPre Sometimes he says something interesting in his blog joanartes.com and the odd days that sun makes tweet

Joan Boluda

 joan-b-300x300 "width =" 300 "height =" 300 "srcset = "http://bootstrapx.com/wp-content/uploads/2018/06/joan-b-300x300.jpg 300w, https://ayudawp.com/wp-content/uploads/2016/10/joan-b -300x300-150x150.jpg 150w, https://ayudawp.com/wp-content/uploads/2016/10/joan-b-300x300-160x160.jpg 160w, https://ayudawp.com/wp-content/uploads /2016/10/joan-b-300x300-240x240.jpg 240w, https://ayudawp.com/wp-content/uploads/2016/10/joan-b-300x300-60x60.jpg 60w, https: // ayudawp .com / wp-content / uploads / 2016/10 / joan-b-300x300-184x184.jpg 184w "sizes =" (max-width: 300px) 100vw, 300px "/> </p>
<p> <a href= @joanboluda www.boluda.com

Online marketing consultant, trainer specialized in digital marketing and associate professor at ESADE Executive Education. CEO of boluda.com, online marketing and web development platform. Currently he can be heard every day at 07:07 in his podcast Marketing Online.

José Ramón Padrón

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<p> <a href= @monchomad www.siteground.es

Happy as Country Manager of SiteGround in Spain and particularly attached to the unique philosophy that characterizes them and that mixes passion, work, fun and devotion to employees and customers. Passionate about customer service and sales for sixteen years, focused on the hosting and open source sectors in Spain and LatAm.

José Conti

 jose-conti-300x300 "width =" 300 " height = "300" srcset = "http://bootstrapx.com/wp-content/uploads/2018/06/jose-conti-300x300.jpg 300w, https://ayudawp.com/wp-content/uploads/2016 /10/jose-conti-300x300-150x150.jpg 150w, https://ayudawp.com/wp-content/uploads/2016/10/jose-conti-300x300-160x160.jpg 160w, https://ayudawp.com /wp-content/uploads/2016/10/jose-conti-300x300-240x240.jpg 240w, https://ayudawp.com/wp-content/uploads/2016/10/jose-conti-300x300-60x60.jpg 60w , https://ayudawp.com/wp-content/uploads/2016/10/jose-conti-300x300-184x184.jpg 184w "sizes =" (max-width: 300px) 100vw, 300px "/> </p>
<p> <a href= @josecontic www.joseconti.com

WordPress specialist Multisite and BuddyPress, a plugin that converts WordPress into a social network WordCamp co-organizer Barcelona and co-organizer of the WordPress Barcelona Meetups. It has clients such as Generalitat de Catalunya, Berkeley University and CaixaBank, both at the development, advisory and / or maintenance level.

Fernando Tellado

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<p> <a href= @fernandot helpwp.com [19659003] A server, a WordPress Help creator, a spreader and a tireless blogger of everything related to digital culture for years. WordPress Community, administrator of the official WordPress site in Spain. He works as an expert teacher in digital content, social strategy, of course WordPress, and social media.

 Click to get your free ticket

Agenda – Presentations

09:30 – 10:00 Registration and Coffee
10:00 – 10:30 Fernando Tellado Branded Content: the importance of a content strategy in the plan marketing
10:30 – 11:00 José Conti Fundamental steps to succeed in Social Media
11:00 – 11:30 José Ramón Padrón The web as a service and your hosting provider: the engine of your sales
11:30 – 12:00 Coffee Break
12:00 – 12:30 Joan Boluda Create and monetize a membership site
12:30 – 13:00 Joan Artés Mobile Business Optimization: when the mobile becomes the protagonist of the story
13:00 – 13:30 Fernando Muñoz The architecture of your site killed your website
13:30 – 14:00 Cocktail and Networking

All the speakers will answer questions and questions from the attendees [19659072] Location – Schedules

The event will be held at the Portal de L'Eixample in Barcelona, ​​at Carrer de València 286.

The first presentation begins at 10:00 but it is best to arrive at least half an hour before, at 9:30 for registration and have a coffee before starting the day, and in passing to meet the speakers.

sign up – Free event

The event #BarnaEncendida is totally free.

For get your free ticket and sign up for the event access the exclusive website of the event at SiteGround.events and complete the registration data. You will receive personalized confirmation of the reservation.

 Click to get your free ticket

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How to grow your business with content marketing and WordPress

 content marketing - content marketing

Content marketing has never been more important than now . Your potential customers receive a multitude of advertisements on television, radio, magazines and emails every day, so it is not uncommon that today they are more than tired of this type of advertising, which is overwhelming, which causes ceases to be effective.

Due mainly to this, it is vital for any business, company or individual to engage in content marketing oriented brand positioning also known as branded content ] This way you will distinguish yourself from the rest and make your voice heard.

A content marketing effective, in the form of publication of useful content regularly, has the incentive of attract and retain more customers than any other method and without your audience even realizing that you're advertising something.

Content marketing attracts and loyalty more customers than any other method Click to Tweet

By marketing to your audience in a strategic way, offering interesting, valuable and relevant information you have the potential to gain your loyalty with sales result and in this way ] growing your business like never before .

This method of communication is much more effective, instead of constantly offering your products and services to your customers.

An effective content marketing it has enormous potential when it comes to reaching its audience, creating connection and encouraging a purchase, and all without the client not even feeling as if they are trying to sell him something .

content marketing that work

 social content marketing

Every day you can read a lot of information related to content marketing, the bad thing about so much information is that it becomes confusing to know how to start or in what sources to trust.

For content marketing to work you must have strategy Clic para tweet

For content marketing to work, you must have strategy but not just strategies. tested and working, that I will try to summarize.

It is vital to make a plan before starting, and not any plan, but one focused on your goals and goals that creates a direct route to what you are looking for. So, first of all, we are going to look at some important elements that you should consider at the time of elaborate a content marketing strategy .

If you follow these simple tips you will see how your business grows and you get more success even as expected. So let's go over it, taking a look at the most practical tricks that will help grow your business using content marketing .

How to create a content marketing plan

 marketing content wordpress content

If this is the first time you do a content marketing strategy it is highly recommended that you have a clear plan before getting involved in creating content and publishing it.

If you have an idea clear of the direction in which you want to make content marketing of your products and services will make everything work more smoothly and smoothly throughout the process.

The 5 fundamental elements that a content marketing plan should include

  1. ] Define your goals – You have to visualize the final goal of your content marketing campaign. Examples can be getting calls to action, letting you know, improving the loyalty of your customers, generate more sales? Write down the objectives that you would like to achieve in your business, as well as any potential obstacles, with their solutions, with which you can find yourself, which is usually defined in the business world as DAFO .
  2. Investigate – You must find out what you have not done in your niche or need improvement. You have to know, but above all understand, the needs and values ​​of your audience to be able to write appropriate content for them. And, of course, do not forget to focus on what makes your business unique.
  3. Types of content – Before creating any content plan how you will do and publish: tutorials, guides, interviews, infographics, videos, etc. Decide how you will distribute the content, not forgetting the SEO methods and techniques you will use to increase your exposure. You must define if your content will be information, opinion, entertainment, compilation, original or a combination of several. Reinforce your content with images that capture the attention of your audience and help generate more virality in social networks.
  4. Promote your content – The promotion of your content, and therefore of your business, is crucial for win loyal customers. Think about how you will share your content, as well as from your website.
  5. Analyze – Decide how you will measure and track the success of your content strategies. This point is always the weak point of many content marketing actions, which do, plan, define and investigate, even create great content, but if you do not measure the impact of what works and what does not, you will be burning cartridges in content it does not work and losing opportunities it does work.

These 5 steps are vital to increase the chances of the messages you send through your content marketing actions are properly focused and do not dilute or you make efforts without results.

Follow this line of action and make sure that all those involved in the content marketing plan have clear goals for your business and the actions to be taken . Being thorough, precise and analyzing each step will make your goals much easier to achieve.

A content marketing plan is not to write about what you know or do without, it is to have an objective, to know who is directed, know what can work and what does not, and analyze its performance and progression .

A content marketing plan requires generating valuable publications Click to tweet

How can WordPress help you in your content marketing

 branded content marketing wordpress

I think you do not have to remember that currently there is no business that does not have a website, a blog or both, and as WordPress is still the most popular content manager seems to make perfect sense to use it as ideal content marketing platform that meets all the needs of your business .

WordPress is the p The ideal content marketing platform Click to tweet

So, once you've identified your goals, and what kind of content will impact your audience, it makes perfect sense to choose exactly which tools to help us with Design this purpose.

Here is a series of plugins and WordPress tools that will help you plan and publish content effectively which will help you achieve your results.

Programming tickets

The WordPress editor includes in the publication box the ticket programming tool, something vital for any content marketing plan.

Its use is simple, simply click on the link called Edit next to the text Publish immediately you can specify the year, month, day, hour and minutes that your content will be published.

Once chosen the date and time simply accept and the button Publish will be renamed Schedule one of the WordPress publishing states. Once you save / schedule, your publication will be waiting for the date and time chosen to be published automatically.

How many times have I seen WordPress users looking like crazy utilities that already come by default in WordPress, and this is one of them, and really powerful and useful.

Editorial Calendar

The free plugin Editorial Calendar allows you to plan and schedule entries from a calendar. You can drag and drop entries from one date to another and open the editor from the same calendar screen. It is a good plugin, and easy to use, to manage and plan the release of your content, and thus make sure you always know when your content will be available.

Your use, as you can see in this video, is simple, at the same time powerful …

Edit Flow

The plugin Edit Flow is a veteran and powerful tool of editorial management for WordPress designed specifically for websites with several authors. We could say that it is the older brother and supervitaminado of the previous, more basic plugin.

It allows you to collaborate with your team, plan content and assign it, define new states to the contents (for example, "Ready to publish "," Without planning ", etc). Of course, you can leave editorial comments to your team and create specific user groups, as well as send notices and have a track record of editorial follow-up.

Completísimo and totally free and if it does not come with what that comes by default you can expand it with these codes .

Nelio Content

Nelio Content can be seen as a updated and improved version of Edit Flow as it seems to have wanted to inherit its virtues but adding functionalities of the times that are running.

So that you do you have an idea, you could say that it is a mixture of the editorial tools of Edit Flow the Yoast SEO content analyzer and the Divulge module of Je tPack, with some extra extras.

In its free version the plugin has limited its editorial flow virtues in teams because it is only available to a user, but this user will be able to manage the entire ] editorial calendar self-publish and program social publications up to 4 social profiles, and access the full content suggestions .

In the absence of availability access to the full version to assess its virtues of editorial management, something vital in a blog like this with several authors, I can say that its operation for a single user is more than outstanding, and in passing you can save the module Disclose except for the automatic publication in Google+, something that JetPack only gets at the moment.

In any case, here is a great video that explains it better, and below some screenshots … [19659004]

Easy Content Templates

It's a pity that Easy Content Templates has not been updated for years, but at least it's still working. This plugin allows you to create ticket templates . In this way you can use them to include previously defined content in new entries, a simple way to include repetitive content in your publications, such as calls to action, promotional content or whatever.

Digital Entrepreneurs – WordPress, the best content manager • WordPress Help

If you are interested Internet entrepreneurship, Digital Marketing, Internet business, blog monetization, WordPress, SEO, email marketing and strategies to take your project to the top, then surely you already know the Podcast "Digital Entrepreneurs."

Mainly its content is based on interviews of its creator, José Miguel García to digital entrepreneurs who have triumphed on the Internet so that they tell us how they started, their experiences, their triumphs, their failures etc. and thus be able to learn from these people that one day they decided to start a new stage in their lives .

And this week, yesterday without going any further, I had the honor of being the interviewee of course talking about WordPress , but also many more things. [1 9659003]  fernando tellado interview digital entrepreneurs

The topics discussed, and that you can listen to in the podcast of Emprendedores Digitales are the following:

  1. Who is Fernando Tellado? A brief review.
  2. Does WordPress still remain the reference in Spanish?
  3. What contents are the most sought after by people in WordPress Help?
  4. Why is WordPress the number 1 in content management? ? What does WordPress have that others do not have?
  5. What would you add or take from WordPress now?
  6. Tips when choosing a good theme
  7. Why should we choose WordPress.org in our project instead of blogger.com or WordPress.com ?
  8. Do you still think it is difficult to live on a blog?
  9. Do you think there is over saturation of content on the Internet?
  10. What mistakes should we avoid with our blog?
  11. What blogs do you recommend to be informed of WordPress?
  12. Tips to grow a blog focusing on what is important
  13. What advice would you give to those who want to set up a personal blog? [19659008] What can we find in your book "WordPress The Spider Web" and to whom is it directed?
  14. Do you have any other book in preparation?
  15. What projects do you have in mind for next year?
  16. ] Do you think it's a good time for business? nder on the internet and why?

Do you want to know the answers? …

You can subscribe to Digital Entrepreneurs on iTunes with thousands of subscribers, or listen to it at iVoox or right here below.

[19659003] I hope you spend some time entertaining, and even learn some new things, about me and about WordPress.

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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Google Tag Manager in WordPress

 google tag manager wordpress

Google Tag Manager or Tag Manager is a powerful tool of online marketing and web analytics created by Google through which to define labels, rules and macros through which to define and track email campaigns marketing, remarketing or Adwords, by example.

The process to include your site in this powerful tool is simple, and in WordPress we have several ways to do it .

… Add Google Tag Manager to WordPress …

The first step , logically, it is to access the web of the administrator of labels, in http://google.com/tagmanager we accede with the button of " Sign in ", that normally will be associated to our existing Google account.

In the first screen you just have to click on the button " New account " to start.
 google tag manager wordpress 0

Next we introduce the name of the account:
 google tag manager wordpress 1

And we created the container, to which we put the name that we want but that helps us later, and most importantly, the domain or domains:
 google tag manager wordpress 2

Pressing the continue button will ask us to accept the terms of service, we accept them:
 google tag manager wordpress 3

In the next screen is already offered the necessary code for the connection between our website and Google Tag Manager :
 google tag manager wordpress 4

and here comes the good and the different possibilities. If you choose to insert manually just open the file header.php of your subject and insert the code after the tag how in the following capture:
 google tag manager wordpress 5 ]

Once you save the changes you already have the container in use and you can start creating labels for that it suggests the usual …
 google tag manager wordpress 6

If for some reason you prefer not to add the code manually there are several plugins that help you in this task, and these are some examples:

  • WP Google Tag Manager : you install the plugin and in the page of settings you put the identifier (ID) of the container created, type "GTM-XXXX", which you'll find in the first line of the code that Google Tag Manager generates
  • Google Tag Manager and Webmaster Tools similar to the previous one but, additionally, it allows adding go tracking code for Google Webmaster Tools.
  • Google Tag Manager very similar to the first, and just as easy to use and get going.

And that's it, basically. Effectively, the container is created and your WordPress connected to the Google Tag Manager but it does not really help if you do not create labels, rules or macros, which is the part you must define or yourself or an authorized partner of Google the one that takes your marketing campaigns.
 google tag manager wordpress 7

The process is simple but the decision making, based on your online marketing strategy is something else, which escapes the purpose of this article, even from this blog.

If you want to learn more about how to create campaigns, labels, etc. in Google Tag Manager I recommend some reference links:

You can also basically guide yourself with the video introduction to Google Tag Manager:

AVIS O : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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Show scheduled entries ahead of time

I do not know about you, but I program many times tickets either because I know I'm going to have a very busy season bundled up, or to give me a break a weekend or whatever. The fact is that the functionality of programming WordPress entries is a wonderful lifesaver .

Now, these scheduled entries could also be a good element of marketing and loyalty to your website ]allowing your readers to know that in the near future they will be able to read articles that, by their owner, look great.

Now simply imagine a list of future articles, such as future agenda of what wait for the readers in your blog mola eh? .

Well, something that in principle would seem to be impossible, in fact if it is, and we also have several ways to get it, namely …

… Show entries programmed with code …

To show a list of programmed entries you just have to choose the place of your topic, at the end of each article, in the sidebar, etc., where to insert this code:

The elements that you can modify in this code would be the block titles, add styles to the " div " and " ul "and, of course, the parameter showposts which in this case shows 5, but you can set it to any value, or to 0 to show them all.

… Show entries programmed with plugin …

And, if we want to make it easier we can still use a plugin that offers us this same functionality. The good thing is that we have several to choose from:

Geazen, things well done in an affiliation plugin

I do not usually use affiliate plugins . Well, the truth is that I have never used them, just to try them, but when things are well done, we must recognize that it is not always the case.

Geazen Plugin is a development of the Spanish affiliation company Geazen who has chosen to make life easier for bloggers, and specifically for those of us who use WordPress, since this is the platform we have mostly chosen.

The other day he called me Pedro Robledo good friend, excited to announce that they were taking out the plugin to integrate their affiliate marketing system with WordPress users platform of which he is also a user and passionate. I asked him to release it in the official repository and, said and done, in a few hours it was available.

Not happy with it today they have incorporated a new version that I think is an important advance, in the good address, and that is the inclusion of the affiliate statistics in the same plugin so you do not have to leave WordPress to check how your earnings are going thus avoiding having to access to the web of the platform. Everything from WordPress, which is great, is doing things right.

The plugin, entering flour, allows you to insert links to catalog products that you have created in the Geazen affiliation network, and landings of the Geazen programs through two new buttons that are installed in WordPress input editor toolbar .

The functionalities included in the new version, available a few hours ago, are the following:

  • Insertion of products from all Geazen catalogs in our posts.
  • Insertion of links to the landings of all Geazen programs.
  • Customization of HTML templates of the generated code.
  • ] Complete tracking of your affiliate statistics, from the WordPress desktop

All the links will be associated, and tracking will be done, for your affiliate in Geazen, so the first obvious step is to configure the plugin on your settings page with your username and password of the Geazen platform.

The use is very simple, and you could put a few catch, but as they have done a video in which to see how easy it is, almost better you see the video, so you will not have any doubts …

It is a really powerful system, and the plugin a real wonder, so you can do everything without leaving WordPress, for what I congratulate your development team, who have created a round plugin, which also, being GPL and being in the official repository of plugins, we can all learn to improve it even.

If you have any doubt that Pedro will be delighted to answer the questions, either here or on the company's blog.

Note to the suspicious: this is NOT a paid or sponsored post or similar, it is pure information of a great WordPress plugin, created by a Spanish company, and we must encourage s good products, and this one is.

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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How to improve the positioning of your WordPress blog in Google?

There are two key points to achieve good positioning in Google,

 How to improve the positioning of your WordPress Blog in Google?
  1. ] That your page is well optimized for the search engines
  2. That many important sites on the web have links to your blog (this Google perceives it as a vote of confidence towards your site)

In this article we will try to help you with the first of these points. For the second depends a lot on the importance and level of the content you publish on your blog (which must be original, not copied) … And of course, much depends on your ability to promote, public relations and obtaining links.

Today thanks to WordPress, and the help of the plugin "All in One SEO Pack" (free plugin that you can find it in the plugins directory of the WordPress.org page), it is easier to achieve a page optimized for search engines and without having much knowledge in web marketing (SEO).

Before reviewing the features and benefits of this powerful plugin, it is very important that we review a key concept:

"Google does not look , Google only reads. "

What does this mean? That your blog can look very nice aesthetically (before human eyes) but this is of little interest to Google.

What Google loves is the text and the simple pages to interpret (pages that have a title, keywords, description, alt in the images, etc) since they save you work of tracking and facilitate the work.

Recall that the search engines are not a team of people browsing websites and measuring their importance (this would be impossible due to the large number of sites web that exist). Instead, they are automated systems (search spiders) that browse sites and can only read; no see

For this reason, the great importance of the text (and not so much the images) from the SEO point of view.

Let's start applying the first optimization improvements!

In your administrator WordPress, after installing the plugin, enter the option "Settings" and therein the option "All in One SEO."
Here you can configure the title (title), description (meta description) and keywords (meta keywords) for your Home page.

Then, when you enter or edit an article in your blog, you will notice that you have additional fields to configure the title, description and keywords specific to the article.

what is so important to configure the title, description and keywords of each article?

Basically for three reasons,

  1. these parameters define how the ad of your article will be presented in the Google organic search results (* 1) . It is very important that this information accurately describe the subject of your article. So you can capture the attention of users and motivate them to enter your blog to read the article.
  2. If they are not configured, Google has to review the extensive content of the Post to identify which topic it talks about (which would take more time and effort )
  3. Google may be wrong and not identify the relevant content of the post. It is much better if you yourself (author of the article) specify what your article is about 🙂

Note : organic search refers to ads that appear on Google naturally. Remember that there are also sponsored ads, in which you have to pay to position there.

Note : your ad in the search results is your ability to sell before the public :-), therefore you must distinguish yourself in front of the rest of the sites that appear in the result list. For this there are recommendations regarding the number of characters that the Title, the Description and the keywords must have. This info is not necessary that you investigate, it is provided by the same plugin 🙂

Another important point in the optimization of your page is its loading speed. If Google perceives that your site is slow, this will negatively affect your positioning; since Google will not want its users to experience a bad experience when entering your site.

This does not mean that you should buy a dedicated and exclusive hosting server to host your Blog, which would be very expensive. But if there are Web Hosting alternatives at an accessible price, where your site shares server only with a very select group of sites and within a much more controlled environment. There you will have much better performance and service stability than in a shared (standard) hosting.

My blog about php and mysql programming is hosted with this service from the company Solo10.com and there you can check its quality of performance and up-time.

Here you have instructions to start optimizing each article of your Blog. It is a job possibly not very fun, since it does not generate concrete results in the short term. But I can assure you that if you apply it well and are methodical, you will notice improvements in your positioning in Google for the medium and long term. And the main thing, you will gain more audience for your Blog!

In the next article we will continue reviewing other characteristics of the Plugin and how it can benefit your SEO company 🙂

If you would like to deepen some point of the article, please leave your comment and we reviewed it together.

NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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It's almost monotheme to talk about WordPress.com but it's that Automattic are runaway lately with news, and today is – although it seems little – very important.

Well, from today you can already know, not only who clicks on the happy button of "I like" but also you can know who subscribes to your blog. This, which seems a nonsense is really important because it is the first step to manage the traffic of your site, build loyalty to your readers and even make online marketing, something that is not new but in WordPress.com.

The best of all (or not, according to taste) is that you will receive an email when someone likes an entry of yours or subscribes to your site, in order to track the popularity of your blog. Just go to the "Options -> Comments" page and check that the corresponding boxes are checked:

Of course, if your site is very popular it might be better to deactivate those options but do not underestimate the power of these ads. face to a personalized attention to the readers of your site, priceless for companies (did I say that WordPress.com is already becoming a great platform for corporate blogs?).

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Curious the functioning of this plugin that, honoring its name, is a help for the Marketing of a blog generating expectation due to its peculiarity.

makes your blog entries only show to registered users although you can configure some options, for example …

I think it can be very interesting in situations where, for reasons of marketing you want your visitors to register (to send them emails with products, for example), although for normal uses you can exercise just what opposite and cause the flight of your blog so use it with caution and only for certain types of sites.