With this striking headline begins an interesting article in Forbes (which incidentally also uses WordPress) in which analyzes this existential doubt regarding current business models.
In it they ask something as apparently simple as that how is it that Matt Mullenweg is not already a billionaire? which is not, although the boy is not in a hurry, in spite of that pintilla that he spends lately with the beard and nephew-style hippie.
Based on the impressive figures of WordPress, nowadays 1 of every 6 webs has WordPress behind that is, some 60 million webs are created with WordPress and 100 thousand new WordPress sites every day taking into account the latest data, it would seem that good Matt, as well as the rest of the people of Autom Attic, through all WordPress.com products, should swim in gold and honey.
The answers given by Matt and Toni Schneider say a lot about their vision and business philosophy, adapted to Open Source software ]
And it is that although only 1% of WordPress.com users pay something for the service through the additional services yet, if we join Vaultpress backup services, consulting, etc, Automattic entered in 2012 45 million dollars which I do not earn every day.
Making accounts, the income of Automattic would be more or less like this:
- 60% come from premium services and WordPress extras
- Customers of VIP WordPress come to generate another 20% of revenue
- The remaining 20% comes from advertising, that comes out from time to time in WordPress.com blogs and exclusive agreements with on some companies
But, despite the latest advertising deals for WordPress.com it seems that Matt is in no hurry, and prefers to remain involved in Open Source projects without worry too much about WordPress monetization (at the moment it is not for asking at the door of a church), what we all appreciate? …
In any case I recommend you read the full article (in English), because there are some details that I have not thought necessary to reproduce but you may want to know. And, of course, thanks to Martín Beas for notifying me of the article.
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