Another of the elements that almost all of us have in a WordPress website are the forms and banners of subscription to newsletters, where we ask for data from the user and, consequently, we have to properly request permission to comply with the RGPD.
So let's see how we can meet the RGPD also in our newsletters and the banners we use to feed them to subscribers.
What do we have to do to that our newsletters comply with the RGPD?
If you have these clear concepts you will not go wrong, because in reality it is very simple:
There must be express consent of the subscription. The user must have checked a box or confirmed by mail that he / she really wants to receive your newsletters.
You have to have that express consent registered, in case it is requested by the inspection.
In your banners of subscription you must inform (first layer) of:
Who requests the data
For how long
Rights of the user about his data
In your subscription banners you must obtain the acceptance of your privacy policies
You must obtain confirmation by mail of the subscription ( double opt-in )
Adapt your lists to the RGPD
If you already had a list of subscribers you must guarantee that you can show that they clearly subscribed respecting their rights, something that does not it's new For the RGPD, this was also the case with the LOPD.
But as " things happen ", you must review your lists and make sure that there is a brand that has the record of the confirmation (double opt-in) of the user, but that subscription is not legal and you must ask permission again
Each newsletter service is different, so let's see how it is done in MailerLite ]the system that I use, but they are all quite similar despite their differences.
Whatever it is, creates a new group or segment from your current list whose condition is q that have not confirmed the subscription .
Next creates a new campaign (email) …
Once decided the Subject, chooses the template, and in the case of MailerLite there is a prepared for the RGPD, called GDPR Template.
Choose this template and put it to your liking.
Just by yourself you have choose the list to whom it will be sent, that will be to your segment / group of unconfirmed users.
And when send it …
The operation of this MailerLite template is perfect for these uses because, once the list has been chosen to whom it will be sent, it does the following:
If a user agrees to continue in the list, he creates a new segment / group called GDPR Compliance, which will be your new legal white list.
If a user does not accept it is deleted from the original segment / group.
From this moment you will have to send your newsletters only to the GDPR Compliance list, that you can rename to your liking, because it is your safe, legal list, in which you can demonstrate the consent in case of ins peiler or request of a user.
In addition, MailerLite has a system of deletion and forgetting of subscribers very simple, which will facilitate the daily management of it.
Adapt your forms and subscription banners to the RGPD
The following thing is that in your forms and banners of subscription to your newsletter add the two obligatory elements:
First layer informative text on rights and privacy, as we have seen at the beginning of this guide.
Again, each newsletter system is different, but I'll use MailerLite as an example.
Go where you create your forms, embedded or popup, and create a new one.
Activate the double opt-in, so that he user has to confirm the subscription
Includes the privacy information.
Includes the acceptance box (s)
In MailerLite you have to activate the 2 boxes that include the above:
Marketing permissions field (GDPR-compliant)
And, already in the form, report appropriately, as in the following example:
Some details to take into account:
Be very specific about why you ask for the data you ask for and, above all, the destination of them.
Be very clear about whether you will share with others the data of the users, in Do not ask for confirmation with a box for everything, if you are going to perform several actions ask for permission for each one (as in the example)
No box must be active by default.
Do not forget to edit the confirmation message (double opt-in) to clarify anything that is not clear on the form.
When you edit your new form, choose the list to which it will be added.
In the previous steps we have seen how to adapt the forms created in the newsletter service, and the truth is that they differ little between each other, now, every WordPress is a world.  And in this world there are many who use the Extra themes, Divi and even the wonderful subscription banner plugin Bloom and here the thing changes, because by default they are not adapted to the RGPD, we have no field that we can customize to include neither the first information layer nor the acceptance box.
What the plugin does is add a semitransparent layer on your forms and Divi, Extra and Bloom subscription banners where these texts and box will go, which you can customize to your liking and need.
Go to the administration of your WordPress> Plugins> Add new and press the button Upload plugin
Choose the downloaded zip file and Click on Install now
Once installed, activate it.
Now go to Divi> Theme options (yes, you have to have Divi) and go to the tab Bloom / Divi GDPR to configure it and put your texts.
An important detail about the colors of layer superimposed, and is that the plugin detects the colors of your forms so you do not need to define any color, unless you prefer to have them in other colors the text, background and light link.
The operation of the plugin is simple, once configured the user will see your subscription form or banner as you have configured it in Bloom or Divi, and just clicking to subscribe will show the overlay with the legal acceptance layer, so you do not lose the impact of the display of your banners and subscription forms.
And that's it, easy and effective, so you can comply with the RGPD also with Divi, Extra and Bloom .
Have you ever done a Google search from your phone and the whole page you've arrived at has been covered completely with pop-up ads that do not disappear unless you enter your email or do what you're asked ?
Or you've probably seen the typical popup that appears when you start browsing for a page. Admit it, it's annoying, especially on mobile phones.
what it says :
Although the underlying content is present on the page and available for Google to index, the content may be partially obscured by a interstitial This may frustrate users because they are not able to easily access the content they expected when they clicked on that search result.
Pages with intrusive interstitials offer a poorer experience to those users that the pages on which the content is accessible immediately. This can be problematic on mobile devices where the screens are often smaller. To improve the mobile search experience, as of January 10, 2017 pages in which the content is not easily accessible to the user in the transition from the mobile search results may not have such a high ranking How could .
Gentle guys huh?
In other words, " get rid of popups that prevent users from freely accessing your content or we will lower the ranking of your page in our engine. search "
This announcement is one more of the Google campaign to make the web accessible and as user-friendly as possible from mobile devices.
And of course, if this announcement is made by me, or a shit portal , as if everyone would follow his life, but Google says it, and he is the one who gives and removes visibility and income in the network, so to go through the hoop has been said, and if you already know that Google will penalize your SEO, getting less results in the SERP (search engine result pages) if you have those intrusive interstitials .
On the other hand, for those of us who regularly consume content online, it can be seen as a victory , because it is true that some people go through popups, and often there is no way to get rid of them, so the browsing experience becomes frustrating, especially in digital newspapers.
But how Does this affect a web owner or a blog with popus that appear when browsing or blocking site content? Let's dig a little deeper to see how bloggers and web administrators can adapt to this new Google dictation.
For starters, why are there intrusive ads?
There are many services with WordPress plugins like MailerLite SumoMe and OptinMonster that offer a huge variety of popups or content blocking to improve the performance of subscriber lists.
Some of these plugins offer settings to configure the behavior of popups, such as when they will appear, how often, their appearance, or even so that only appear when the user leaves the web, as is the case of this blog.
But there are people who go hand in hand and completely block the content until the desired action is not achieved that is the goal of the new Google policy.
It is true that, badly that weighs us, use of that kind of intrusive popups it works, it grows the distribution lists which is why they are used, but they go against the new Google guidelines, and even the minimum respect for the Internet user, by the way, well look at that there are ways to get subscribers without giving a blow when they get to the web, let alone mobile phones .
I personally if I find one of those ads on my mobile I do not return and consequently I do not puke my readers with them either.
So, as you may have guessed already, I agree for once with the new Google directive, as long as they do not overdo it. Do we see what Google considers intrusive ads and so we are preparing?
Exactly what Google refers to intrusive interstitials?
The truth is that it is still unclear what Google refers to by intrusive interstitials but in the same article of your blog for webmasters show three examples of interstitials that might not be recommended for your website. These would be:
Complete interstitials (bad)
If a whole interstitial appears on the web, all the contents of the page are blocked by a popup that you have to close in order to access the content. This, obviously, makes the content not accessible at all for the user until he performs an action, which is when he can actually visit the page he wanted to see.
Of course these are the bad ones , and says Google that could negatively affect the rankings in the SERP.
The above examples are precisely those that Google is trying to make disappear, for now on mobile devices, as we know.
Y is that the real problem that underlies here, and that Google tries to combat, is the use of huge ads and interstitials that provoke in the user a refusal to surf from his mobile and that is the mobiles, and Many tablets, does not really have too much screen to sacrifice it in this type of ads, which however do not bother so much on laptops or desktops.
Did I say that I agree with this new Google policy? You should also.
And if you do not stop these abusive practices in the end users will not navigate from their phones, because people are not assholes and ends up getting tired of so much hindrance.
The most important thing to have in account, whatever the interstitial you choose for your website is that does not obstruct or prevent your users from accessing your website from a mobile device .
In view of which there are some alternative popups that we can use, allowed by Google, in our WordPress site:
Popups that serve to verify the age of the visitor
Popups to inform and accept cookies and other legal notices
Banners that occupy little space on the screen, As much as 15% of it
Banners in the sidebar or bottom of your site
Popups that fire when surfing but do not occupy the whole screen but only a small part
Popups that fire when the vision tante has already accessed the content and will leave your website
What you want if you do not mind that your website is not indexed by Google
These are the examples of good popups that Google shows us :
And the good news is that most of the WordPress plugins that offer popups that will penalize Google, from the bad ones, also offer the other type, from the good, so you should not worry, just take care to choose your banners well and redesign your content marketing strategies .
On the other hand, if you are forced to use the type of ads that Google will penalize, do it knowing that your ranking in the search engines is sure to fall into the abyss of invisibility.
I have only used two types of ads for a while, namely:
Adsense mobile banner, which they only occupy a 10% screen, and I do not believe that Google penalizes their own ads, does not it?
Subscription Popup that is triggered only when leaving the page, created with MailerLite and that does not is shown on mobile.
Popup when leaving AyudaWP (desktop)
Bottom banner mobile Adsense
So I think that, on the one hand, I do not make the blog profitable at the expense of the contents and much less of the users , and on the other hand, I do not believe that I will be penalized by Google, by complying – in my case by common sense – with its new guidelines for mobile ads.
Content marketing has never been more important than now . Your potential customers receive a multitude of advertisements on television, radio, magazines and emails every day, so it is not uncommon that today they are more than tired of this type of advertising, which is overwhelming, which causes ceases to be effective.
Due mainly to this, it is vital for any business, company or individual to engage in content marketing oriented brand positioning also known as branded content ] This way you will distinguish yourself from the rest and make your voice heard.
A content marketing effective, in the form of publication of useful content regularly, has the incentive of attract and retain more customers than any other method and without your audience even realizing that you're advertising something.
By marketing to your audience in a strategic way, offering interesting, valuable and relevant information you have the potential to gain your loyalty with sales result and in this way ] growing your business like never before .
This method of communication is much more effective, instead of constantly offering your products and services to your customers.
An effective content marketing it has enormous potential when it comes to reaching its audience, creating connection and encouraging a purchase, and all without the client not even feeling as if they are trying to sell him something .
content marketing that work
Every day you can read a lot of information related to content marketing, the bad thing about so much information is that it becomes confusing to know how to start or in what sources to trust.
For content marketing to work, you must have strategy but not just strategies. tested and working, that I will try to summarize.
It is vital to make a plan before starting, and not any plan, but one focused on your goals and goals that creates a direct route to what you are looking for. So, first of all, we are going to look at some important elements that you should consider at the time of elaborate a content marketing strategy .
If you follow these simple tips you will see how your business grows and you get more success even as expected. So let's go over it, taking a look at the most practical tricks that will help grow your business using content marketing .
How to create a content marketing plan
If this is the first time you do a content marketing strategy it is highly recommended that you have a clear plan before getting involved in creating content and publishing it.
If you have an idea clear of the direction in which you want to make content marketing of your products and services will make everything work more smoothly and smoothly throughout the process.
The 5 fundamental elements that a content marketing plan should include
] Define your goals – You have to visualize the final goal of your content marketing campaign. Examples can be getting calls to action, letting you know, improving the loyalty of your customers, generate more sales? Write down the objectives that you would like to achieve in your business, as well as any potential obstacles, with their solutions, with which you can find yourself, which is usually defined in the business world as DAFO .
Investigate – You must find out what you have not done in your niche or need improvement. You have to know, but above all understand, the needs and values of your audience to be able to write appropriate content for them. And, of course, do not forget to focus on what makes your business unique.
Types of content – Before creating any content plan how you will do and publish: tutorials, guides, interviews, infographics, videos, etc. Decide how you will distribute the content, not forgetting the SEO methods and techniques you will use to increase your exposure. You must define if your content will be information, opinion, entertainment, compilation, original or a combination of several. Reinforce your content with images that capture the attention of your audience and help generate more virality in social networks.
Promote your content – The promotion of your content, and therefore of your business, is crucial for win loyal customers. Think about how you will share your content, as well as from your website.
Analyze – Decide how you will measure and track the success of your content strategies. This point is always the weak point of many content marketing actions, which do, plan, define and investigate, even create great content, but if you do not measure the impact of what works and what does not, you will be burning cartridges in content it does not work and losing opportunities it does work.
These 5 steps are vital to increase the chances of the messages you send through your content marketing actions are properly focused and do not dilute or you make efforts without results.
Follow this line of action and make sure that all those involved in the content marketing plan have clear goals for your business and the actions to be taken . Being thorough, precise and analyzing each step will make your goals much easier to achieve.
A content marketing plan is not to write about what you know or do without, it is to have an objective, to know who is directed, know what can work and what does not, and analyze its performance and progression .
How can WordPress help you in your content marketing
I think you do not have to remember that currently there is no business that does not have a website, a blog or both, and as WordPress is still the most popular content manager seems to make perfect sense to use it as ideal content marketing platform that meets all the needs of your business .
So, once you've identified your goals, and what kind of content will impact your audience, it makes perfect sense to choose exactly which tools to help us with Design this purpose.
Here is a series of plugins and WordPress tools that will help you plan and publish content effectively which will help you achieve your results.
The WordPress editor includes in the publication box the ticket programming tool, something vital for any content marketing plan.
Its use is simple, simply click on the link called Edit next to the text Publish immediately you can specify the year, month, day, hour and minutes that your content will be published.
Once chosen the date and time simply accept and the button Publish will be renamed Schedule one of the WordPress publishing states. Once you save / schedule, your publication will be waiting for the date and time chosen to be published automatically.
How many times have I seen WordPress users looking like crazy utilities that already come by default in WordPress, and this is one of them, and really powerful and useful.
The free plugin Editorial Calendar allows you to plan and schedule entries from a calendar. You can drag and drop entries from one date to another and open the editor from the same calendar screen. It is a good plugin, and easy to use, to manage and plan the release of your content, and thus make sure you always know when your content will be available.
Your use, as you can see in this video, is simple, at the same time powerful …
The plugin Edit Flow is a veteran and powerful tool of editorial management for WordPress designed specifically for websites with several authors. We could say that it is the older brother and supervitaminado of the previous, more basic plugin.
It allows you to collaborate with your team, plan content and assign it, define new states to the contents (for example, "Ready to publish "," Without planning ", etc). Of course, you can leave editorial comments to your team and create specific user groups, as well as send notices and have a track record of editorial follow-up.
Nelio Content can be seen as a updated and improved version of Edit Flow as it seems to have wanted to inherit its virtues but adding functionalities of the times that are running.
So that you do you have an idea, you could say that it is a mixture of the editorial tools of Edit Flow the Yoast SEO content analyzer and the Divulge module of Je tPack, with some extra extras.
In its free version the plugin has limited its editorial flow virtues in teams because it is only available to a user, but this user will be able to manage the entire ] editorial calendar self-publish and program social publications up to 4 social profiles, and access the full content suggestions .
In the absence of availability access to the full version to assess its virtues of editorial management, something vital in a blog like this with several authors, I can say that its operation for a single user is more than outstanding, and in passing you can save the module Disclose except for the automatic publication in Google+, something that JetPack only gets at the moment.
In any case, here is a great video that explains it better, and below some screenshots … 
Easy Content Templates
It's a pity that Easy Content Templates has not been updated for years, but at least it's still working. This plugin allows you to create ticket templates . In this way you can use them to include previously defined content in new entries, a simple way to include repetitive content in your publications, such as calls to action, promotional content or whatever.
As the same name says its objective is to allow you duplicate / clone publications and then modify whatever changes from the cloned to the original. More or less what WooCommerce offers but for all types of content.
You can duplicate publications from the entry screen, the administration bar or the editor itself, and in the settings you have the right options but enough to save you even more. time in this task, you do not know what it is worth until you need it.
Personally I especially love the option of Copy in a new draft . Come on, I do not know if you need it right now but you had to know of its existence and try it at least once in a lifetime to appreciate it for what it's worth.
Clone / duplicate
Copy to new draft
Revive Old Post
Despite the detractors of automations in general, and Revive Old Post in particular do not be fooled, this plugin is a must for every marketing plan of content that has within its actions the promotion in social networks of the publications.
Its objective is that those old contents that are still valid win a new life in the social networks, and to get it you first connect with your social profiles, then choose which categories / labels will be published content, from what date, until what date, how often, in what amount and some more adjustments.
Once defined your strategy of r e-publication in social networks, the plugin works automatically and will work for you in your social profiles, attracting traffic to your old but still interesting entries.
To tune it, I recommend you review the submenu called Exclude posts from plugin to avoid sharing content that is outdated.
It's a real pass and totally necessary. The free version allows you to connect with a Twitter account and a Facebook account, but if you upload to the Pro version you can connect several accounts of both networks and also add support for LinkedIn, Xing or Tumblr, in addition to sharing custom content types ( custom post types ) and add custom images to social publications.
Of course, Yoast SEO is the perfect SEO plugin for content marketing especially in an editorial environment with multiple authors.
Without going into other features of the plugin, content analysis and readability, with its suggestions for SEO improvement and text readability, social settings and the snipp editor et are fundamental tools that can help authors generate better content, define keywords and create publications that will make your audience and searchers fall in love.
WordPress to Buffer
If you use the social tool Buffer indispensable for any community manager then nothing better than WordPress to Buffer to connect your website with your Buffer account and, in this way, send your publications in your social buffers.
If you use this popular mailing list management service then Mailchimp For WordPress is required. In addition to offering a widget to easily insert the subscription form to your lists, you can also add a box (checked by default or not) to your WordPress registration page and comment form, and also offers statistics.
If you need subscription forms then Bloom is the most professional you can use . Not only allows you to connect with the most popular newsletter services but you can customize the appearance and behavior of your forms to the maximum, choosing between pop-up forms, widgets, content and much more . It also offers statistics, of course.
In case you had not realized yet, you need to offer buttons to share your posts on social networks. You can use many plugins, since there are thousands of them, including the module that offers JetPack .
I use Monarch since it not only offers you buttons, but also allows you to configure different modes and locations to show them, customize the buttons and many more things that make a difference and, above all, get your publications to share more and better .
It also allows you to see the statistics of each publication, to know in which social network they have shared more, something fundamental.
Google Analytics Dashboard For WordPress
Did I say that you have to analyze? Yes right? As well as using plugins that have their own analysis of results as we have seen, there is no other analytical tool than "the tool": Google Analytics, essential for any content marketing strategy .
Of course, its initial function is to connect your website with your Google Analytics account, but it offers much more, such as statistics by dates and even in real time of the main parameters, in the whole site and in each content.
If you go to launching to content marketing it is clearly a good idea to follow at least the steps of the plan that I propose , and if you also help with some of the plugins we have seen, they will make your life easier and you will get better results, But above all, remember that the tools do not do the job even if they help to complete it, the main thing is that you define your content marketing plan well .
And do not think that is for you, may not be today, but every business needs to grow, because the opposite tendency is to perish, there is nothing known as business stability, or rise or fall .
It does not matter if you have a small blog that you want to make profitable or a startup that needs to be known or a traditional business that needs to be revitalized, ] content marketing is an essential tool to grow, improve, win .
And you, do you have content marketing strategy or are you pulling? Do you have any doubt left? Or do you know of any other method or plugin to create or improve a content marketing plan? Tell us in the comments …
If you send newsletter to your subscribers from your WordPress you must know MailRelay . It is probably not the best known service, at least not as much as MailChimp, MailPoet or Aweber, but it has particularities that you will love.
I could give you many reasons but in the following graphics you have the most weighty argument …  Users / month
Shipping / month
The summary of the offer of free accounts for these services of Newsletter would be as follows:
MailPoet : interesting, 2,000 subscribers but shipments infinite per month to those 2,000 subscribers. The handicap is that they are sent from your own server.
Mailchimp : 2,000 subscribers a maximum of 12,000 shipments in total per month (that is, at most 6 shipments to those 2,000 subscribers per month)
MailRelay : 15,000 subscribers a maximum of 75,000 total shipments per month
Note: not even Aweber in the comparison as it does not have a free plan but a 30-day demo and all plans are paid
this, if you have less than 2,000 subscribers to your blog / web the service to choose would be clearly MailPoet which also integrates wonderfully with WordPress by its fantastic official plugin although you have to take into account that they are sent from the server of your hosting, with what that means at risk of consumption of resources and be marked as spam.
But if you surpass those subscriber base figures then the price escalation is brutal in any service, and the best subscriber / shipping / price ratio is undoubtedly that of MailRelay .
Of course, of course, the free MailRelay account of 15,000 subscribers and 75,000 shipments per month is an unbeatable option .
And if you need to expand your package of subscribers and shipments you have fantastic prices, for what is usually this sector.
Everything clear? we continue …
If at this point we opted for MailRelay the use of the service, which by the way is entirely in Spanish, which is a plus, is simple, but not as modern design as MailChimp or MailPoet , but in marketing you have to look for the functional, and also the most profitable, even if the service interface is uglier, than it is.
Once inside it is true that it has everything we need, including newsletter templates for normal or automated mailings by RSS, but boy, how nice it is not. Did I already say that it is functional and is in Spanish? for that.
Another plus is that it also incorporates autoresponders for free a service that is usually paid for in other services. More interesting features of MailRelay are these:
Integration in Facebook
Creation of customized forms (improvable aspect, again)
Tests A / B (free)
Very detailed statistics
Grouping of subscribers
Payment plans sooo cheap
Blog with a multitude of guides and videotutorials (in Spanish)
I said it's a service in Spanish?
Did I say that you have a WordPress plugin? Well, that's what I wanted to talk about, so the mess …
Ok you can always copy the code of the MailRelay form in a text widget or directly in the files of your active theme, that too, but if you use the plugin will get much more, much more.
Once installed and active it generates its own settings menu:
The first thing is to go to connect it with your MailRelay account . In this step it is interesting that you know that the service assigns you when you register a URL from which to access your account, of the type micuenta.ip-zone.com . And this is the first thing that he asks you, the other is the API, which you can generate in the MailRelay interface.
You save the changes and you can start to configure the magic in the following menu items. In the following you configure if MailRelay will send a newsletter to the subscribers of your list each time you publish a new entry, simple and effective. You simply define the settings to your liking and save.
But the thing does not end there, because this module also incorporates a new meta box in the WordPress editor from which you can , in each entry, specify whether it will be sent – or not – to your subscribers when it is published (it also works with the programmed ones), to what list, and you can even specify a different title than the entry. Very practical
But that's not the end of it. If you want, you can automate even more the sending of the newsletter in the following page of adjustments, where you can activate the integration of the RSS feed of your site with your shipments. In this way, each time a change in the feed is broadcast, a newsletter will be sent to the chosen list.
But there is still more …
I do not know if you have noticed the settings menu capture, but there is something that will give you life. As you already know, any service of newsletter that boasts has the functionality of importing lists, yes, that is fine, but what about users who were already registered on your site? Can I add them by exporting the list? Of course, and can I synchronize them with my list? not always, but with the MailRelay plugin it's sewing and singing.
You go through the submenu of the plugin settings called " Synchronize users " and start the process so they are automatically added to the list that you indicate. It will take its toll if you have many registered users but it is a simple and painless process, at least for you.
How not, remember that to be honest users should know that they subscribe to your list at the time of registration, do not forget to explain it, okay?
In summary, MailRelay is a cheap, very cheap service, with a free basic package that – for number of users – has no equal in the sector, works very well, and also is integrated into WordPress wonder so yourself.
Do you know another even better? It's too late to tell everyone in the comments!
NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.
Alerts me Carles Reverter of the launch of his WordPress plugin to create newsletters with a multitude of possibilities, of totally professional features and, what's better, totally free .
The only bad thing about this plugin is that … in what little I've been trying it I have not seen anything better it hooks.  And is that if you take a look at its features the list is impressive:
The truth is that is very complete I have installed it in a test site – because right now I have no real need to use something like that – and it is amazing since is a product of totally professional quality and to have something of this level without cost is a real luxury.
I do not know what your growth plan will be, but at the moment the model of business is to offer customized templates what That seems to me a success because the plugin is tremendously good.
NOTICE : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.