In our previous article we have reviewed some basic techniques for improve positioning from our wordpress blog on Google . Now we will review another very important point to continue optimizing our blog to the search engines.
I see very often that many bloggers publish all the content of their posts directly on the Home page …
Serious error for your positioning in Google!
Suppose your post is interesting and draws your user's attention … This will enter the Home of your blog, observe that there is information that interests you, read the article and possibly close the browser and continue your work day (glad to have received the knowledge that you have given). And your only benefit would be an additional visit to your statistics.
Let me tell you that this is not as beneficial as it seems, it could even be a disadvantage. The reason is that this user will increase the bounce rate of your blog (an SEO factor very considered by Google when making your search rankings).
The recommendation is to use the excerpts from articles in Home (three or four lines describing the content of your article). In this way, when the user enters Home, they will see only the title and extract of the article. You will notice that it is information that interests you and will press "click" to see the full article. This click is very valuable in the eyes of Google, since it is a sign of interest to the content of your blog (a sign of interest emitted neither more nor less than by a user, the main objective of Google).
If a high percentage of your users "click" on the excerpts or internal links of your blog, speak of interest and satisfaction in the content that you publish. Therefore, you have a very favorable point for Google to want to show your content to users and make you climb positions in your ranking 🙂
And how does Google realize if the user clicked at least once on my site?
If you use Google Analytics (which is very likely because we all love this wonderful statistics service) you are giving full permission to Google to see and analyze the behavior of your users within your blog.
(see image on the right)
The percentage of bounce is specified in the start screen of Google Analytics, an indicator of the importance that this parameter has for Google no?
I do not want this article to motivate to uninstall Google Analytics … On the contrary, we must work to gain clicks on the links of our blog, reducing our bounce rate and climbing positions in the Google rankings 🙂