One of the most striking, though hidden, novelties of WordPress 4.2 has been that of add links with just copy and paste over a text but it has gone unnoticed that now there is no attribute " title " in the links.
Instead you will now see the caption " Text of the link "which is the text that is linked, not the attribute of Title or title as it was known. For practical purposes you will see that it can no longer be added from the window adding links that attribute used historically for questions of accessibility and SEO?
Title in links and SEO
There are many people who believe that adding the attribute title to a link is good for the positioning of a link, but is that true? really?
The truth is that no. The most important practice for SEO links is that the linked text is descriptive for the link, for example:
< to  href = "url_enlazada" > text to posicionar < /  to >
Only in situations where you want to offer, for usability a useful description for the visitor is interesting to use the attribute title but ] just for that reason, for usability .
For example, imagine that you use the word concupiscence in a text and you want to link it to a dictionary page that explains it. In that case it would be relevant to add a title that explains that clicking on that link takes you to the definition of the word.
< to title = "See definition of concupiscence" href = "http://buscon.rae.es/drae/srv/search ? val = concupiscence "> concupiscence < / to >
You would have this: concupiscence
The attribute title would offer a pop-up text by passing the cursor that will show the visitor what that link is for, and offers it a utility.
Another attribute that you could use, however, for that purpose, would be
abbr which allows to display a pop-up text without the need to link the word to anything . For example:
< abbr title = "In Catholic morality, desire for earthly goods and, especially, disordered appetite for dishonest pleasures" > concupiscence < / abbr >
That would look like this: concupiscence (put the cursor over the word to prove it)
But all this is for usability issues, not for SEO . In the positioning the really important thing is the one known as anchor text the text associated with the link, which must be descriptive by itself.
Title in the links and accessibility ]
The attribute title on the other hand, historically has been considered as an aid to visitors who use readers for the blind, but the reality is that not only does not help but on the contrary .
Lately WordPress is increasingly involved in accessibility and mobile usability and it is not by chance, but because as a modern CMS it must address the standards and offer the best possible experience.
And the fact is that the attribute title not only is not good for accessibility but quite the opposite, and to understand it I strongly recommend reading the article " I thought that the title in a link improved accessibility. I was wrong . "
As explained in the article, the author exposed himself to the experience of using screen readers as those used by blind people, and found that the title in the links not only did not help but they were absolutely useless for this type of users. The complete article and others that link from it are absolutely revealing if you want to learn about accessibility, I recommend it completely.
Ok, but I want it!
If in spite of the explanations you still want to add the attribute title to your links no problem, you can still do it in two ways.
Add attribute title manually
If you want to add the title you only have to go to the Text tab of the WordPress editor and add it manually
< to title = "Text for the title attribute which will be displayed when the cursor is moved " href = " url_enlazada "> text del link < ] / to >
Return to the previous window to WordPress 4.2
If you have not g used the change and you want to return to the previous situation, and that the window to insert links has the field to add the attribute title then install the plugin Restore link title link that you returns to the old window.
Why this change?
Although some users have thought that it was a mistake, the change has been thought through and conscious, and motivated to make WordPress more accessible and, in line with the WordPress philosophy simpler, including only the basics and fundamentals according to the standards.
What do you think of this change?