Google Tag Manager in WordPress

 google tag manager wordpress

Google Tag Manager or Tag Manager is a powerful tool of online marketing and web analytics created by Google through which to define labels, rules and macros through which to define and track email campaigns marketing, remarketing or Adwords, by example.

The process to include your site in this powerful tool is simple, and in WordPress we have several ways to do it .

… Add Google Tag Manager to WordPress …

The first step , logically, it is to access the web of the administrator of labels, in http://google.com/tagmanager we accede with the button of " Sign in ", that normally will be associated to our existing Google account.

In the first screen you just have to click on the button " New account " to start.
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Next we introduce the name of the account:
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And we created the container, to which we put the name that we want but that helps us later, and most importantly, the domain or domains:
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Pressing the continue button will ask us to accept the terms of service, we accept them:
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In the next screen is already offered the necessary code for the connection between our website and Google Tag Manager :
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and here comes the good and the different possibilities. If you choose to insert manually just open the file header.php of your subject and insert the code after the tag how in the following capture:
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Once you save the changes you already have the container in use and you can start creating labels for that it suggests the usual …
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If for some reason you prefer not to add the code manually there are several plugins that help you in this task, and these are some examples:

  • WP Google Tag Manager : you install the plugin and in the page of settings you put the identifier (ID) of the container created, type "GTM-XXXX", which you'll find in the first line of the code that Google Tag Manager generates
  • Google Tag Manager and Webmaster Tools similar to the previous one but, additionally, it allows adding go tracking code for Google Webmaster Tools.
  • Google Tag Manager very similar to the first, and just as easy to use and get going.

And that's it, basically. Effectively, the container is created and your WordPress connected to the Google Tag Manager but it does not really help if you do not create labels, rules or macros, which is the part you must define or yourself or an authorized partner of Google the one that takes your marketing campaigns.
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The process is simple but the decision making, based on your online marketing strategy is something else, which escapes the purpose of this article, even from this blog.

If you want to learn more about how to create campaigns, labels, etc. in Google Tag Manager I recommend some reference links:

You can also basically guide yourself with the video introduction to Google Tag Manager:

AVIS O : this publication is from two years ago or more. If it's a code or a plugin it might not work in the latest versions of WordPress, and if it's a news story it might be obsolete. Then do not say we have not warned you.

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