Google Tag Manager or Tag Manager is a powerful tool of online marketing and web analytics created by Google through which to define labels, rules and macros through which to define and track email campaigns marketing, remarketing or Adwords, by example.
The process to include your site in this powerful tool is simple, and in WordPress we have several ways to do it .
… Add Google Tag Manager to WordPress …
The first step , logically, it is to access the web of the administrator of labels, in http://google.com/tagmanager we accede with the button of " Sign in ", that normally will be associated to our existing Google account.
and here comes the good and the different possibilities. If you choose to insert manually just open the file
header.php of your subject and insert the code after the tag
how in the following capture:
If for some reason you prefer not to add the code manually there are several plugins that help you in this task, and these are some examples:
- WP Google Tag Manager : you install the plugin and in the page of settings you put the identifier (ID) of the container created, type "GTM-XXXX", which you'll find in the first line of the code that Google Tag Manager generates
- Google Tag Manager and Webmaster Tools similar to the previous one but, additionally, it allows adding go tracking code for Google Webmaster Tools.
- Google Tag Manager very similar to the first, and just as easy to use and get going.
And that's it, basically. Effectively, the container is created and your WordPress connected to the Google Tag Manager but it does not really help if you do not create labels, rules or macros, which is the part you must define or yourself or an authorized partner of Google the one that takes your marketing campaigns.
The process is simple but the decision making, based on your online marketing strategy is something else, which escapes the purpose of this article, even from this blog.
If you want to learn more about how to create campaigns, labels, etc. in Google Tag Manager I recommend some reference links:
You can also basically guide yourself with the video introduction to Google Tag Manager: