E-commerce is booming and more and more companies, in addition to traditional channels, offer their products through ] eCommerce platforms through online stores.
The question is often not whether to create an online store, because the advantages and potential reach of customers is irrefutable, but what management software of our electronic commerce to use among the various options that exist.
Which online store software to choose?
In this emerging market, the choice of the platform for creating the online store is vital and the elements to take into account to choose it must satisfy the present and future needs of commerce which we could summarize in the following aspects:
- Low cost of the platform ma
- Ease of use
- Simple extensions
- Low cost extensions
- Compatibility with other applications
- Simple updates
There are currently several platforms for creating online stores that could meet most of these expectations but only one of them meets all of them: WooCommerce for WordPress .
Linked to the huge popularity and implementation of WordPress (currently 25% of Internet is created with WordPress ), WooCommerce was recently acquired by Automattic, the company of one of the creators of WordPress, Matt Mullenweg, owner of the free blog service Leader in the WordPress.com world.
In addition, WooCommerce, the basis of the system to create a simple online store in WordPress there are cente nares de plugins (additional applications) that complement the basic installation with all the utilities that an eCommerce may need, with the additional incentive that the vast majority of these plugins have version totally free
With this, the creation of an online store is really simple with guarantees of success at first, and above all totally free for basic needs.
WooCommerce growth is such that its worldwide implementation as an eCommerce platform is brutal. In fact, worldwide already exceeds Magento a standard in this type of software.
But if we analyze the statistics of implantation in Spain things change:
As seen in the graphs, in Spain WooCommerce has reached the most used in recent years: PrestaShop . And we are not an anomaly, since in the USA as in the United Kingdom also dominates WooCommerce .
What is the growing success of WooCommerce? Not surprisingly, it may sound strange that " simple " plugin for WordPress is surpassing specialized platforms like osCommerce, Magento or PrestaShop, until not long ago the undisputed kings.
The reasons for the success of WooCommerce are quite obvious:
- Virtually no learning curve, it is a WordPress plugin that installs like any other and the interface is already known WordPress.
- Implementation cost zero.
- Ease of use.
- Fully in Spanish.
- Hundreds of free additional plugins with which to add extra functionality.
- Compatibility with the rest. of ap WordPress plugins and plugins.
- Integrated SEO to be part of the installation of WordPress.
- Blog already included in WordPress.
- Integration into social networks already included with WordPress and its thousands of plugins.
- Huge community of users, also in Spanish.
It is thus explained the boom and dominance of WooCommerce present and future, in the world of eCommerce applications, reason why more and more all kinds of businesses are using it as an application for create your online store .
So if you are going to create an online store now your safest, most reliable and future choice is WooCommerce .